Taylor & Francis India: Business, Management and Accounting

  • Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry book cover

    Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-12-19 

  • Sustainable Marketing Planning book cover

    Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who…

    Paperback – 2019-12-18 

  • Project Management Tools and Techniques: A Practical Guide, Second Edition book cover

    Project Management Tools and Techniques

    A Practical Guide, Second Edition, 2nd Edition

    By Deborah Sater Carstens, Gary L. Richardson

    The topic of project management is truly an evolution of art seeking science. This activity involves balancing project objectives against the constraints of time, budget, and quality. Achieving this balance requires skill, experience, along with the use of many tools, and techniques which are the…

    Hardback – 2019-12-15 
    CRC Press

  • Cross-Cultural Exposure and Connections: Intercultural Learning for Global Citizenship book cover

    Cross-Cultural Exposure and Connections

    Intercultural Learning for Global Citizenship, 1st Edition

    Edited by Arvind K. Birdie

    This new book explores important issue of cross-cultural management from a variety of perspectives, including theoretical and research perspectives. It considers the impact of knowledge, experience, and exposure of cross-cultural differences in developing global viewpoint and citizenship in the…

    Hardback – 2019-12-15 
    Apple Academic Press
    21st Century Business Management

  • Entrepreneurship, Innovation and Sustainable Growth: Opportunities and Challenges book cover

    Entrepreneurship, Innovation and Sustainable Growth

    Opportunities and Challenges, 1st Edition

    By Nader H. Asgary, Emerson A. Maccari

    Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the…

    Paperback – 2019-12-06 

  • An Introduction to Statistical Concepts book cover

    An Introduction to Statistical Concepts

    4th Edition

    By Debbie L. Hahs-Vaughn, Richard G. Lomax

    The new edition of An Introduction to Statistical Concepts, is designed to help students really understand statistical concepts, the situations in which they can be used, and how to apply them to data. Hahs-Vaughn and Lomax discuss the most popular, along with many of the lesser-known, procedures…

    Hardback – 2019-12-03 

  • The Global Economy: A Concise History book cover

    The Global Economy

    A Concise History, 1st Edition

    Edited by Franco Amatori, Andrea Colli

    The Global Economy – a Concise History traces the history of global economy over the past thousand years. In doing so, it explores all the main waves of globalization, from the trade revolution of the Middle Ages, to the Great and Little Divergence between the West and the East, as well as the…

    Paperback – 2019-11-30 

  • Sales Management: Analysis and Decision Making book cover

    Sales Management

    Analysis and Decision Making, 10th Edition

    By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors…

    Paperback – 2019-11-04 

  • Construction Superintendents: Essential Skills for the Next Generation book cover

    Construction Superintendents

    Essential Skills for the Next Generation, 1st Edition

    By Len Holm, John Schaufelberger

    Construction Superintendents: Essential Skills for the Next Generation is the first college level textbook designed to prepare you to take on a site supervisor role on a complex jobsite. The book covers the responsibilities of superintendents in relation to the jobsite project management team, the…

    Paperback – 2019-11-01 

  • Essentials of Business Research Methods book cover

    Essentials of Business Research Methods

    4th Edition

    By Joe F. Hair Jr., Michael Page, Niek Brunsveld

    In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hire and retain individuals with the required data analytics skills? The new 4th edition of Essentials of Business Research Methods explains research methods and…

    Paperback – 2019-11-01 

  • Financial Decision-Making in the Foodservice Industry: Economic Costs and Benefits book cover

    Financial Decision-Making in the Foodservice Industry

    Economic Costs and Benefits, 1st Edition

    Edited by Amit Sharma

    The study of decision-making in foodservice is still a relatively new area of scholarly interest. The application of cost-benefit analysis and behavioral finance and economics in the foodservice context is rare. This volume, Financial Decision-Making in the Foodservice Industry: Economic Costs and…

    Hardback – 2019-11-01 
    Apple Academic Press

  • Digital Media and Wireless Communications in Developing Nations: Agriculture, Education, and the Economic Sector book cover

    Digital Media and Wireless Communications in Developing Nations

    Agriculture, Education, and the Economic Sector, 1st Edition

    Edited by Megh R. Goyal, Emmanuel Eilu

    Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different…

    Hardback – 2019-10-30 
    Apple Academic Press

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