Taylor & Francis India: Sports Marketing

  • Routledge Handbook of the Business of Women's Sport book cover

    Routledge Handbook of the Business of Women's Sport

    1st Edition

    Edited by Nancy Lough, Andrea N. Geurin

    Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all…

    Hardback – 2019-06-13 
    Routledge
    Routledge International Handbooks

  • The Global Sport Economy: Contemporary Issues book cover

    The Global Sport Economy

    Contemporary Issues, 1st Edition

    Edited by Michel Desbordes, Pascal Aymar, Christopher Hautbois

    This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy…

    Hardback – 2019-06-05 
    Routledge
    Routledge Research in Sport Business and Management

  • International Sport Marketing: Issues and Practice book cover

    International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalisation and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    Hardback – 2019-04-24 
    Routledge
    Routledge Research in Sport Business and Management

  • Global Sport Business: Managing Resources and Opportunities book cover

    Global Sport Business

    Managing Resources and Opportunities, 1st Edition

    Edited by Brenda G. Pitts, James J. Zhang

    In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to…

    Hardback – 2019-03-20
    Routledge
    World Association for Sport Management Series

  • Managing Sport Organizations: Responsibility for performance book cover

    Managing Sport Organizations

    Responsibility for performance, 1st Edition

    By Daniel Covell, Sharianne Walker, Curt Hamakawa

    Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue…

    Paperback – 2019-02-12
    Routledge

  • Numbers and Narratives: Sport, History and Economics book cover

    Numbers and Narratives

    Sport, History and Economics, 1st Edition

    By Wray Vamplew

    This volume argues for a more quantitative, economic and theoretical approach to sports history. The author notes that sport can have peculiar economics as in no other industry do rival businesses have to cooperate to produce a sellable output. He also demonstrates, via a case study of early…

    Paperback – 2018-12-19
    Routledge
    Sport in the Global Society – Contemporary Perspectives

  • Routledge Handbook of Football Business and Management book cover

    Routledge Handbook of Football Business and Management

    1st Edition

    Edited by Simon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos

    Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in…

    Hardback – 2018-11-28
    Routledge
    Routledge International Handbooks

  • Contemporary Sport Marketing: Global perspectives book cover

    Contemporary Sport Marketing

    Global perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-09-27
    Routledge
    World Association for Sport Management Series

  • Sport Fans: The Psychology and Social Impact of Fandom book cover

    Sport Fans

    The Psychology and Social Impact of Fandom, 2nd Edition

    By Daniel L. Wann, Jeffrey D. James

    Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from…

    Paperback – 2018-08-17
    Routledge

  • Sports Marketing book cover

    Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    Paperback – 2018-08-15
    Routledge

  • Winning With Data: CRM and Analytics for the Business of Sports book cover

    Winning With Data

    CRM and Analytics for the Business of Sports, 1st Edition

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Digital Sports Journalism book cover

    Digital Sports Journalism

    1st Edition

    By Charles M. Lambert

    Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today, with student-friendly features throughout to support learning. These include…

    Paperback – 2018-07-05
    Routledge

3Series in Sports Marketing

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