This series seeks to restore the original meaning of Business for Society. There are examples of businesses that are making impressive strides in delivering positive impacts for society as well as their bottom line, but as the concept of corporate responsibility has become more mainstream in recent years, many organisations have adopted the term and reduced it to a marketing message. In doing so, not only do they fail to deliver meaningful benefit to society and the environment but, of equal damage, encourage cynicism and undermine the very concept. Business for Society redresses the balance and promotes the original idea of corporate responsibility.
This book is about promoting corporate responsibility in its original meaning: businesses should have a positive impact on society, and society should not only be a lever of making a profit. When we treat social responsibility as an external function of the core business, we are exposed to the…
Hardback – 2019-10-23
Business for Society