Media Studies & Journalism: Advertising Studies

  • The Law of Public Communication, 11th Edition book cover

    The Law of Public Communication, 11th Edition

    11th Edition

    By William E. Lee, Daxton Stewart, Jonathan Peters

    The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing…

    Paperback – 2020-07-13 
    Routledge

  • Disability, Media, and Representations: Other Bodies book cover

    Disability, Media, and Representations

    Other Bodies, 1st Edition

    Edited by Jacob Johanssen, Diana Garrisi

    Bringing together scholars from around the world to research the intersection between media and disability, this edited collection aims to offer an interdisciplinary exploration and critique of print, broadcast and online representations of physical and mental impairments. Drawing on a wide range…

    Hardback – 2020-03-20 
    Routledge
    Routledge Research in Disability and Media Studies

  • Communicating Fashion Brands: Theoretical and Practical Perspectives book cover

    Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-11 
    Routledge

  • Brazilian Mobilities book cover

    Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of mobility studies developed in Brazil. It builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-02-21
    Routledge
    Changing Mobilities

  • Branding Diversity: New Advertising and Cultural Strategies book cover

    Branding Diversity

    New Advertising and Cultural Strategies, 1st Edition

    By Susie Khamis

    Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything…

    Hardback – 2020-02-04
    Routledge
    Routledge Critical Advertising Studies

  • Routledge Handbook of Political Advertising book cover

    Routledge Handbook of Political Advertising

    1st Edition

    Edited by Christina Holtz-Bacha, Marion R. Just

    This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and…

    Paperback – 2019-12-10
    Routledge

  • Branded Entertainment and Cinema: The Marketisation of Italian Film book cover

    Branded Entertainment and Cinema

    The Marketisation of Italian Film, 1st Edition

    By Gloria Dagnino

    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

    Hardback – 2019-12-04
    Routledge
    Routledge Critical Advertising Studies

  • The Routledge Handbook of Strategic Communication book cover

    The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-22
    Routledge

  • The Law of Public Communication 2019 Update book cover

    The Law of Public Communication 2019 Update

    10th Edition

    By William E. Lee, Daxton R. Stewart, Jonathan Peters

    Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners,…

    Paperback – 2019-08-14
    Routledge

  • Alternate Reality Games: Promotion and Participatory Culture book cover

    Alternate Reality Games

    Promotion and Participatory Culture, 1st Edition

    By Stephanie Janes

    Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

    Hardback – 2019-08-13
    Routledge
    Routledge Critical Advertising Studies

  • Advertising and Public Relations Law book cover

    Advertising and Public Relations Law

    3rd Edition

    By Carmen Maye, Roy L. Moore, Erik L. Collins

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the…

    Paperback – 2019-07-09
    Routledge
    Routledge Communication Series

  • Advertising, Gender and Society: A Psychological Perspective book cover

    Advertising, Gender and Society

    A Psychological Perspective, 1st Edition

    By Magdalena Zawisza-Riley

    Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.…

    Paperback – 2019-07-04
    Routledge

2Series in Advertising Studies

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