Media Studies & Journalism: Public Relations in Media

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics book cover

    Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 3rd Edition

    By Jeremy Harris Lipschultz

    This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.…

    Paperback – 2020-07-15 
    Routledge

  • Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures book cover

    Aviation Communication

    Strategy and Messages for Ensuring Success and Preventing Failures, 1st Edition

    By Linda J. Tavlin

    Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and…

    Paperback – 2019-04-09
    Routledge

  • MediaWriting: Print, Broadcast, and Public Relations book cover

    MediaWriting

    Print, Broadcast, and Public Relations, 5th Edition

    By W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…

    Paperback – 2019-03-15
    Routledge

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics book cover

    Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 2nd Edition

    By Jeremy Harris Lipschultz

    In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book…

    Paperback – 2017-07-11
    Routledge

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
    Routledge
    Routledge Communication Series

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • Crisis Communications Text and Student Workbook, Academic Package book cover

    Crisis Communications Text and Student Workbook, Academic Package

    1st Edition

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The…

    MPack – 2011-02-08
    Routledge

  • Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners book cover

    Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners, 1st Edition

    By Michael G. Parkinson, L. Marie Parkinson

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of…

    Paperback – 2006-01-04
    Routledge
    Routledge Communication Series

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