Media Studies & Journalism: Public Relations in Media

  • The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea book cover

    The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea, 1st Edition

    By Robert E. Brown

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between…

    Paperback – 2019-12-12
    Routledge

  • Public Relations and Nation Building: Influencing Israel book cover

    Public Relations and Nation Building

    Influencing Israel, 1st Edition

    By Margalit Toledano, David McKie

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one…

    Paperback – 2019-12-12
    Routledge

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Paperback – 2019-09-05
    Routledge

  • Trust, Power and Public Relations in Financial Markets book cover

    Trust, Power and Public Relations in Financial Markets

    1st Edition

    By Clea Bourne

    The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role…

    Paperback – 2019-07-17
    Routledge

  • Social Media and Public Relations: Fake Friends and Powerful Publics book cover

    Social Media and Public Relations

    Fake Friends and Powerful Publics, 1st Edition

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare…

    Paperback – 2019-03-28
    Routledge

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • The Future of Internet Policy book cover

    The Future of Internet Policy

    1st Edition

    Edited by Peter Decherney, Victor Pickard

    All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across…

    Paperback – 2018-01-12
    Routledge

  • Museum Communication and Social Media: The Connected Museum book cover

    Museum Communication and Social Media

    The Connected Museum, 1st Edition

    By Kirsten Drotner, Kim Christian Schrøder

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses.  The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in…

    Paperback – 2017-12-18
    Routledge
    Routledge Research in Museum Studies

  • Fund Raising and Public Relations: A Critical Analysis book cover

    Fund Raising and Public Relations

    A Critical Analysis, 1st Edition

    By Kathleen S. Kelly

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

    Paperback – 2016-08-26
    Routledge
    Routledge Communication Series

  • The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation book cover

    The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation, 1st Edition

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine…

    Paperback – 2015-11-24
    Routledge

  • Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television book cover

    Talk Show Campaigns

    Presidential Candidates on Daytime and Late Night Television, 1st Edition

    By Michael Parkin

    Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and…

    Paperback – 2015-09-29
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Page:
  • 1
  • 2

5Series in Public Relations in Media

Product Search