Media Studies & Journalism: Public Relations in Media

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics book cover

    Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 3rd Edition

    By Jeremy Harris Lipschultz

    This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.…

    Paperback – 2020-07-15 
    Routledge

  • A Wall Street Guidebook for Journalism and Strategic Communication book cover

    A Wall Street Guidebook for Journalism and Strategic Communication

    1st Edition

    By Alecia Swasy

    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the…

    Paperback – 2020-06-25 
    Routledge

  • Sports Publicity: A Practical Approach book cover

    Sports Publicity

    A Practical Approach, 3rd Edition

    By Joe Favorito

    Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines…

    Paperback – 2020-03-17
    Routledge

  • Exploring Communication Ethics: A Socratic Approach book cover

    Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-12
    Routledge

  • Communicating Fashion Brands: Theoretical and Practical Perspectives book cover

    Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-03
    Routledge

  • The Public Relations Writer’s Handbook book cover

    The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    Paperback – 2019-12-12
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-11-22
    Routledge

  • Political Public Relations: Concepts, Principles, and Applications book cover

    Political Public Relations

    Concepts, Principles, and Applications, 2nd Edition

    Edited by Jesper Stromback, Spiro Kiousis

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…

    Paperback – 2019-08-14
    Routledge
    Routledge Communication Series

  • Social Media Measurement and Management: Entrepreneurial Digital Analytics book cover

    Social Media Measurement and Management

    Entrepreneurial Digital Analytics, 1st Edition

    By Jeremy Harris Lipschultz

    This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The…

    Paperback – 2019-07-09
    Routledge

  • Advertising and Public Relations Law book cover

    Advertising and Public Relations Law

    3rd Edition

    By Carmen Maye, Roy L. Moore, Erik L. Collins

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the…

    Paperback – 2019-07-09
    Routledge
    Routledge Communication Series

  • How to Market Books book cover

    How to Market Books

    6th Edition

    By Alison Baverstock, Susannah Bowen

    Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…

    Paperback – 2019-05-13
    Routledge

  • MediaWriting: Print, Broadcast, and Public Relations book cover

    MediaWriting

    Print, Broadcast, and Public Relations, 5th Edition

    By W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…

    Paperback – 2019-03-15
    Routledge

5Series in Public Relations in Media

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