Media Studies & Journalism: Public Relations in Media

  • Public Relations History: Theory, Practice, and Profession book cover

    Public Relations History

    Theory, Practice, and Profession, 1st Edition

    By Cayce Myers

    This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional…

    Paperback – 2020-07-22 
    Routledge

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics book cover

    Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 3rd Edition

    By Jeremy Harris Lipschultz

    This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.…

    Paperback – 2020-07-15 
    Routledge

  • A Wall Street Guidebook for Journalism and Strategic Communication book cover

    A Wall Street Guidebook for Journalism and Strategic Communication

    1st Edition

    By Alecia Swasy

    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the…

    Paperback – 2020-06-25 
    Routledge

  • Reification and Representation: Architecture in the Politico-Media-Complex book cover

    Reification and Representation

    Architecture in the Politico-Media-Complex, 1st Edition

    By Graham Cairns

    The relationship between politics and the public relations industry is controversial and, at times, polemic. However, one component of this relationship that has yet to be investigated is the role of architecture. Arguing for a fundamental reconfiguration of our understanding of ‘political…

    Paperback – 2020-05-01 
    Routledge

  • Sports Publicity: A Practical Approach book cover

    Sports Publicity

    A Practical Approach, 3rd Edition

    By Joe Favorito

    Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines…

    Paperback – 2020-03-17
    Routledge

  • Exploring Communication Ethics: A Socratic Approach book cover

    Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-12
    Routledge

  • Communicating Fashion Brands: Theoretical and Practical Perspectives book cover

    Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-03
    Routledge

  • Routledge Handbook of Character Assassination and Reputation Management book cover

    Routledge Handbook of Character Assassination and Reputation Management

    1st Edition

    Edited by Sergei A. Samoilenko, Martijn Icks, Jennifer Keohane, Eric Shiraev

    In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How…

    Hardback – 2019-12-23
    Routledge
    Routledge International Handbooks

  • The Public Relations Writer’s Handbook book cover

    The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    Paperback – 2019-12-12
    Routledge

  • The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea book cover

    The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea, 1st Edition

    By Robert E. Brown

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between…

    Paperback – 2019-12-12
    Routledge

  • Public Relations and Nation Building: Influencing Israel book cover

    Public Relations and Nation Building

    Influencing Israel, 1st Edition

    By Margalit Toledano, David McKie

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one…

    Paperback – 2019-12-12
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-11-22
    Routledge

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