Media Studies & Journalism: Public Relations in Media

  • Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures book cover

    Aviation Communication

    Strategy and Messages for Ensuring Success and Preventing Failures, 1st Edition

    By Linda J. Tavlin

    Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and…

    Paperback – 2019-04-09
    Routledge

  • Social Media and Public Relations: Fake Friends and Powerful Publics book cover

    Social Media and Public Relations

    Fake Friends and Powerful Publics, 1st Edition

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare…

    Paperback – 2019-03-28
    Routledge

  • MediaWriting: Print, Broadcast, and Public Relations book cover

    MediaWriting

    Print, Broadcast, and Public Relations, 5th Edition

    By W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…

    Paperback – 2019-03-15
    Routledge

  • Public Relations: Competencies and Practice book cover

    Public Relations

    Competencies and Practice, 1st Edition

    Edited by Carolyn Mae Kim

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-02-20
    Routledge

  • How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable book cover

    How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change book cover

    The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • Media in War and Armed Conflict: Dynamics of Conflict News Production and Dissemination book cover

    Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination, 1st Edition

    Edited by Romy Fröhlich

    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

    Hardback – 2018-11-05
    Routledge
    Routledge Research in Communication Studies

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • Public Relations and Individuality: Fate, Technology and Autonomy book cover

    Public Relations and Individuality

    Fate, Technology and Autonomy, 1st Edition

    By Simon Moore

    Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual…

    Hardback – 2018-05-03
    Routledge
    Routledge New Directions in PR & Communication Research

  • The Future of Internet Policy book cover

    The Future of Internet Policy

    1st Edition

    Edited by Peter Decherney, Victor Pickard

    All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across…

    Paperback – 2018-01-12
    Routledge

  • Museum Communication and Social Media: The Connected Museum book cover

    Museum Communication and Social Media

    The Connected Museum, 1st Edition

    By Kirsten Drotner, Kim Christian Schrøder

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses.  The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in…

    Paperback – 2017-12-18
    Routledge
    Routledge Research in Museum Studies

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