Media Studies & Journalism: Public Relations in Media

  • A Manager's Guide to PR Projects: A Practical Approach book cover

    A Manager's Guide to PR Projects

    A Practical Approach, 2nd Edition

    By Patricia Parsons

    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…

    Paperback – 2017-11-01
    Routledge

  • The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice book cover

    The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

  • Experiencing Public Relations: International Voices book cover

    Experiencing Public Relations

    International Voices, 1st Edition

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-09
    Routledge

  • Evaluating Public Communication: Exploring New Models, Standards, and Best Practice book cover

    Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice, 1st Edition

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism book cover

    Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 3rd Edition

    By Tom Bivins

    Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting…

    Paperback – 2017-09-06
    Routledge

  • Social Media Communication: Concepts, Practices, Data, Law and Ethics book cover

    Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 2nd Edition

    By Jeremy Harris Lipschultz

    In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book…

    Paperback – 2017-07-11
    Routledge

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century book cover

    Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century, 1st Edition

    By Phil Graham

    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…

    Hardback – 2017-05-03
    Routledge
    Routledge Focus on Public Relations

  • Public Relations Research Annual: Volume 1 book cover

    Public Relations Research Annual

    Volume 1, 1st Edition

    Edited by James E. Grunig, Larissa A. Grunig

    The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.…

    Paperback – 2016-11-18
    Routledge

  • The Routledge Handbook of Critical Public Relations book cover

    The Routledge Handbook of Critical Public Relations

    1st Edition

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-22
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Fund Raising and Public Relations: A Critical Analysis book cover

    Fund Raising and Public Relations

    A Critical Analysis, 1st Edition

    By Kathleen S. Kelly

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

    Paperback – 2016-08-26
    Routledge
    Routledge Communication Series

5Series in Public Relations in Media

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