Media Studies & Journalism: Public Relations in Media

  • The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation book cover

    The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation, 1st Edition

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine…

    Paperback – 2015-11-24
    Routledge

  • Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television book cover

    Talk Show Campaigns

    Presidential Candidates on Daytime and Late Night Television, 1st Edition

    By Michael Parkin

    Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and…

    Paperback – 2015-09-29
    Routledge
    Routledge Studies in Global Information, Politics and Society

  • Sport and the Media: Managing the Nexus book cover

    Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and…

    Paperback – 2015-06-22
    Routledge
    Sport Management Series

  • Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations book cover

    Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

    Paperback – 2015-04-21
    Routledge
    Routledge Communication Series

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • The Routledge Companion to Advertising and Promotional Culture book cover

    The Routledge Companion to Advertising and Promotional Culture

    1st Edition

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical…

    Paperback – 2015-01-02
    Routledge
    Routledge Companions

  • Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation book cover

    Biz-War and the Out-of-Power Elite

    The Progressive-Left Attack on the Corporation, 1st Edition

    By Jarol B. Manheim

    This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has…

    Paperback – 2014-06-09
    Psychology Press

  • Public Relations: The Basics book cover

    Public Relations: The Basics

    1st Edition

    By Ron Smith

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key…

    Paperback – 2013-08-06
    Routledge
    The Basics

  • Public Relations book cover

    Public Relations

    1st Edition

    Edited by Robert Heath

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature…

    Hardback – 2013-06-28
    Routledge
    Critical Concepts in Media and Cultural Studies

  • Brand Journalism book cover

    Brand Journalism

    1st Edition

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical…

    Paperback – 2013-06-17
    Routledge

  • Health and Medical Public Relations book cover

    Health and Medical Public Relations

    1st Edition

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of…

    Paperback – 2013-05-16
    Routledge

  • Public Relations in Britain: A History of Professional Practice in the Twentieth Century book cover

    Public Relations in Britain

    A History of Professional Practice in the Twentieth Century, 1st Edition

    By Jacquie L'Etang

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological…

    Paperback – 2013-05-01
    Routledge

5Series in Public Relations in Media

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