Media Studies & Journalism: Public Relations in Media

  • Women in Public Relations: How Gender Influences Practice book cover

    Women in Public Relations

    How Gender Influences Practice, 1st Edition

    By Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth

    The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and…

    Paperback – 2013-05-01
    Routledge

  • Culture and Public Relations book cover

    Culture and Public Relations

    1st Edition

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the…

    Paperback – 2012-04-16
    Routledge
    Routledge Communication Series

  • Communication in Eastern Europe: The Role of History, Culture, and Media in Contemporary Conflicts book cover

    Communication in Eastern Europe

    The Role of History, Culture, and Media in Contemporary Conflicts, 1st Edition

    Edited by Fred L. Casmir

    This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists…

    Paperback – 2011-12-12
    Routledge
    Routledge Communication Series

  • Ties That Blind in Canadian/american Relations: The Politics of News Discourse book cover

    Ties That Blind in Canadian/american Relations

    The Politics of News Discourse, 1st Edition

    By Richard L. Barton

    This volume explores the political impact of journalistic discourse on international -- and especially Canadian/American -- relations. In so doing, it provides a comparative analysis of American and international press accounts of selected Canadian/American issues such as free trade, cruise missile…

    Paperback – 2011-12-09
    Routledge
    Routledge Communication Series

  • The Crisis Manager: Facing Disasters, Conflicts, and Failures book cover

    The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto…

    Paperback – 2011-11-03
    Routledge
    Routledge Communication Series

  • Public Relations, Society & Culture: Theoretical and Empirical Explorations book cover

    Public Relations, Society & Culture

    Theoretical and Empirical Explorations, 1st Edition

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be…

    Paperback – 2011-02-18
    Routledge

  • Crisis Communications Text and Student Workbook, Academic Package book cover

    Crisis Communications Text and Student Workbook, Academic Package

    1st Edition

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The…

    MPack – 2011-02-08
    Routledge

  • Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets book cover

    Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets, 1st Edition

    Edited by Craig Carroll

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing…

    Paperback – 2010-07-23
    Routledge
    Routledge Communication Series

  • Public Relations Cases: International Perspectives book cover

    Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance…

    Paperback – 2010-07-09
    Routledge

  • Public Relations Writing Worktext: A Practical Guide for the Profession book cover

    Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in…

    Paperback – 2009-09-14
    Routledge

  • Rhetorical and Critical Approaches to Public Relations II book cover

    Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public…

    Paperback – 2009-02-19
    Routledge
    Routledge Communication Series

  • The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation book cover

    The Future of Excellence in Public Relations and Communication Management

    Challenges for the Next Generation, 1st Edition

    Edited by Elizabeth L. Toth

    The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced…

    Paperback – 2006-06-27
    Routledge
    Routledge Communication Series

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