Media Studies & Journalism: Public Relations in Media

  • Real Feature Writing book cover

    Real Feature Writing

    2nd Edition

    By Abraham Aamidor

    Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), …

    Paperback – 2006-05-26
    Routledge
    Routledge Communication Series

  • Public Relations Theory II book cover

    Public Relations Theory II

    1st Edition

    Edited by Carl H. Botan, Vincent Hazleton

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a…

    Paperback – 2006-03-03
    Routledge
    Routledge Communication Series

  • Public Relations: Critical Debates and Contemporary Practice book cover

    Public Relations

    Critical Debates and Contemporary Practice, 1st Edition

    Edited by Jacquie L'Etang, Magda Pieczka

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed…

    Paperback – 2006-02-24
    Routledge

  • Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners book cover

    Law for Advertising, Broadcasting, Journalism, and Public Relations

    A Comprehensive Text for Students and Practitioners, 1st Edition

    By Michael G. Parkinson, L. Marie Parkinson

    This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of…

    Paperback – 2006-01-04
    Routledge
    Routledge Communication Series

  • Gaining Influence in Public Relations: The Role of Resistance in Practice book cover

    Gaining Influence in Public Relations

    The Role of Resistance in Practice, 1st Edition

    By Bruce K. Berger, Bryan H. Reber

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that…

    Paperback – 2005-12-22
    Routledge
    Routledge Communication Series

  • Corporate Public Affairs: Interacting With Interest Groups, Media, and Government book cover

    Corporate Public Affairs

    Interacting With Interest Groups, Media, and Government, 1st Edition

    By Otto Lerbinger

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising…

    Paperback – 2005-10-18
    Routledge
    Routledge Communication Series

  • Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing book cover

    Crisis Management By Apology

    Corporate Response to Allegations of Wrongdoing, 1st Edition

    By Keith Michael Hearit

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He…

    Paperback – 2005-08-10
    Routledge
    Routledge Communication Series

  • Public Relations From the Margins: A Special Issue of the Journal of Public Relations Research book cover

    Public Relations From the Margins

    A Special Issue of the Journal of Public Relations Research, 1st Edition

    Edited by Mary Ann Moffitt

    The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to…

    Paperback – 2005-01-12
    Routledge

  • Fearless Editing:: Crafting Words and Images for Print, Web, and Public Relations book cover

    Fearless Editing:

    Crafting Words and Images for Print, Web, and Public Relations, 1st Edition

    By Tim Pilgrim, Carolyn Dale

    Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are…

    Paperback – 2004-10-28
    Routledge

  • Seeking Equity for Women in Journalism and Mass Communication Education: A 30-year Update book cover

    Seeking Equity for Women in Journalism and Mass Communication Education

    A 30-year Update, 1st Edition

    Edited by Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon

    This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the…

    Paperback – 2004-05-27
    Routledge
    Routledge Communication Series

  • Responding to Crisis: A Rhetorical Approach to Crisis Communication book cover

    Responding to Crisis

    A Rhetorical Approach to Crisis Communication, 1st Edition

    Edited by Dan Pyle Millar, Robert L. Heath

    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well…

    Paperback – 2003-10-01
    Routledge
    Routledge Communication Series

  • Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors book cover

    Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors, 1st Edition

    By Allan J. Kimmel

    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological…

    Paperback – 2003-10-01
    Routledge
    Routledge Communication Series

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