Media Studies & Journalism: Public Relations in Media

  • Perspectives on Public Relations Research book cover

    Perspectives on Public Relations Research

    1st Edition

    By Danny Moss, Dejan Vercic, Gary Warnaby

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and…

    Paperback – 2003-03-27
    Routledge
    Routledge Advances in Management and Business Studies

  • Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing book cover

    Revealing the Corporation

    Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing, 1st Edition

    Edited by John Balmer, Stephen Greyser

    As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by&…

    Paperback – 2003-03-13
    Routledge

  • Deconstructing Public Relations: Public Relations Criticism book cover

    Deconstructing Public Relations

    Public Relations Criticism, 1st Edition

    By Thomas J. Mickey

    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it…

    Paperback – 2002-10-01
    Routledge
    Routledge Communication Series

  • Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries book cover

    Excellent Public Relations and Effective Organizations

    A Study of Communication Management in Three Countries, 1st Edition

    By James E. Grunig, David M. Dozier, James E. Grunig

    This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many…

    Paperback – 2002-07-01
    Routledge
    Routledge Communication Series

  • Interface Technology: Enhancing the Quality of Life. A Special Issue of Trends in Communication book cover

    Interface Technology

    Enhancing the Quality of Life. A Special Issue of Trends in Communication, 1st Edition

    Edited by Herre van Oostendorp, Albert G. Arnold

    First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2002-05-01
    Routledge

  • New Media Developments: A Special Issue of Trends in Communication book cover

    New Media Developments

    A Special Issue of Trends in Communication, 1st Edition

    Edited by Jo Groebel

    First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2002-05-01
    Routledge

  • Communities of Practice: A Special Issue of trends in Communication book cover

    Communities of Practice

    A Special Issue of trends in Communication, 1st Edition

    Edited by Marleen Huysman, Peter van Baalen

    In this special issue of Trends in Communication management scholars share their ideas and research findings about the use of the community concept in the areas of knowledge management, organizational learning, innovation, and virtual learning. This fine collection of "community of practice" papers…

    Paperback – 2002-05-01
    Routledge

  • Convergence: A Special Issue of trends in Communication book cover

    Convergence

    A Special Issue of trends in Communication, 1st Edition

    Edited by Jaap Hoogenboezem

    This issue of Trends in Communication will inspire researchers to take up the matter of convergence as a topic for research. We are entering a world--literally--without technical borders, and we need to adapt our markets as well as our economic and political institutions to that world. Whereas the…

    Paperback – 2002-05-01
    Routledge

  • E-commerce: A Special Issue of trends in Communication book cover

    E-commerce

    A Special Issue of trends in Communication, 1st Edition

    Edited by Yvo A. Saanen

    First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2002-05-01
    Routledge

  • Making It in Public Relations: An Insider's Guide To Career Opportunities book cover

    Making It in Public Relations

    An Insider's Guide To Career Opportunities, 2nd Edition

    By Leonard Mogel

    Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving…

    Paperback – 2002-02-01
    Routledge

  • Effective Fund-Raising Management book cover

    Effective Fund-Raising Management

    1st Edition

    By Kathleen S. Kelly

    In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the…

    Paperback – 1997-11-01
    Routledge
    Routledge Communication Series

  • The Public Opinion Process: How the People Speak book cover

    The Public Opinion Process

    How the People Speak, 1st Edition

    By Irving Crespi

    What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated,…

    Paperback – 1997-05-01
    Routledge
    Routledge Communication Series

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