Media Studies & Journalism: Public Relations

  • Exploring Communication Ethics: A Socratic Approach book cover

    Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-17 
    Routledge

  • Communicating Fashion Brands: Theoretical and Practical Perspectives book cover

    Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-12 
    Routledge

  • Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing book cover

    Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing, 1st Edition

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2020-01-01 
    Routledge
    Routledge New Directions in PR & Communication Research

  • The Public Relations Writer’s Handbook book cover

    The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    Paperback – 2019-12-19 
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-12-05 
    Routledge

  • Cross-Cultural Journalism and Strategic Communication: Storytelling and Diversity book cover

    Cross-Cultural Journalism and Strategic Communication

    Storytelling and Diversity, 2nd Edition

    Edited by Maria E Len-Rios, Earnest L Perry

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter…

    Paperback – 2019-11-21 
    Routledge

  • The Routledge Handbook of Strategic Communication book cover

    The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-22
    Routledge

  • Media Today: Mass Communication in a Converging World book cover

    Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-15
    Routledge

  • Public Relations, Society and the Generative Power of History book cover

    Public Relations, Society and the Generative Power of History

    1st Edition

    Edited by Ian Somerville, Lee Edwards, Øyvind Ihlen

    Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses…

    Paperback – 2019-09-16
    Routledge

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Paperback – 2019-09-05
    Routledge

  • Rethinking Public Relations: Persuasion, Democracy and Society book cover

    Rethinking Public Relations

    Persuasion, Democracy and Society, 3rd Edition

    By Kevin Moloney, Conor McGrath

    This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…

    Paperback – 2019-07-25
    Routledge

  • Trust, Power and Public Relations in Financial Markets book cover

    Trust, Power and Public Relations in Financial Markets

    1st Edition

    By Clea Bourne

    The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role…

    Paperback – 2019-07-17
    Routledge

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