Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

  • The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 7th Edition

    By Richard M. Perloff

    Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and…

    Paperback – 2020-07-17 
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    Routledge Communication Series

  • Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,…

    Paperback – 2020-06-30 
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    Routledge Communication Series

  • Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research, 1st Edition

    By Silvia Knobloch-Westerwick

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media…

    Paperback – 2020-06-01 
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    Routledge Communication Series

  • Handbook of Visual Communication

    Theory, Methods, and Media, 2nd Edition

    Edited by Sheree Josephson, James Kelly, Ken Smith

    This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.…

    Paperback – 2020-04-29 
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    Routledge Communication Series

  • African American Communication

    Examining the Complexities of Lived Experiences, 3rd Edition

    By Ronald L. Jackson II, Amber L. Johnson, Michael L. Hecht, Sidney A. Ribeau

    Now in its third edition, this text examines how African Americans personally and culturally define themselves and how that definition informs their communication habits, practices, and norms. This edition includes new chapters that highlight discussions of gender and sexuality, intersectional…

    Paperback – 2019-11-28
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    Routledge Communication Series

  • Communication Research Measures III

    A Sourcebook, 1st Edition

    Edited by Elizabeth E. Graham, Joseph P. Mazer

    Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an…

    Paperback – 2019-09-30
    Routledge
    Routledge Communication Series

  • Political Public Relations

    Concepts, Principles, and Applications, 2nd Edition

    Edited by Jesper Stromback, Spiro Kiousis

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…

    Paperback – 2019-08-14
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    Routledge Communication Series

  • Advertising and Public Relations Law

    3rd Edition

    By Carmen Maye, Roy L. Moore, Erik L. Collins

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the…

    Paperback – 2019-07-09
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    Routledge Communication Series

  • Media Effects

    Advances in Theory and Research, 4th Edition

    Edited by Mary Beth Oliver, Arthur A. Raney, Jennings Bryant

    Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments,…

    Paperback – 2019-06-28
    Routledge
    Routledge Communication Series

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
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    Routledge Communication Series

  • Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    Paperback – 2019-05-01
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    Routledge Communication Series

  • Analyzing Media Messages

    Using Quantitative Content Analysis in Research, 4th Edition

    By Stephen Lacy, Daniel Riffe, Brendan R. Watson, Frederick G. Fico

    Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring…

    Hardback – 2019-04-01
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    Routledge Communication Series

  • An Integrated Approach to Communication Theory and Research

    3rd Edition

    Edited by Don W. Stacks, Michael B. Salwen, Kristen C. Eichhorn

    This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and…

    Paperback – 2019-03-06
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    Routledge Communication Series

  • Family Communication

    3rd Edition

    By Chris Segrin, Jeanne Flora

    This third edition of Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and…

    Paperback – 2019-01-07
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    Routledge Communication Series

  • Applied Organizational Communication

    Theory and Practice in a Global Environment, 4th Edition

    By Thomas E. Harris, Mark D. Nelson

    The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. This new edition has been thoroughly updated and revised to reflect the most…

    Paperback – 2018-11-18
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    Routledge Communication Series

  • Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
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    Routledge Communication Series

  • The Business of Sports

    Off the Field, in the Office, on the News, 3rd Edition

    By Mark Conrad

    The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to…

    Paperback – 2017-02-27
    Routledge
    Routledge Communication Series

  • The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

  • The Poll With A Human Face

    The National Issues Convention Experiment in Political Communication, 1st Edition

    Edited by Maxwell Mccombs, Amy Reynolds

    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in…

    Paperback – 2016-09-06
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    Routledge Communication Series

  • The Cognitive Bases of Interpersonal Communication

    1st Edition

    Edited by Dean E. Hewes

    Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals…

    Paperback – 2016-09-06
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    Routledge Communication Series

  • Handbook of Communication and People With Disabilities

    Research and Application, 1st Edition

    Edited by Dawn O. Braithwaite, Teresa L. Thompson

    This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they…

    Paperback – 2016-08-26
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    Routledge Communication Series

  • Media Education and the Liberal Arts

    A Blueprint for the New Professionalism, 1st Edition

    By Robert O. Blanchard, William G. Christ

    This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the…

    Paperback – 2016-08-26
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    Routledge Communication Series

  • Negative Political Advertising

    Coming of Age, 1st Edition

    By Karen S. Johnson-Cartee, Gary Copeland

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both…

    Paperback – 2016-08-26
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    Routledge Communication Series

  • Fund Raising and Public Relations

    A Critical Analysis, 1st Edition

    By Kathleen S. Kelly

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

    Paperback – 2016-08-26
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    Routledge Communication Series

  • Media Effects and Society

    2nd Edition

    By Elizabeth M. Perse, Jennifer Lambe

    Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and…

    Paperback – 2016-08-25
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    Routledge Communication Series

  • Social and Cultural Aspects of Vcr Use

    1st Edition

    By Julie Dobrow, Julie Dobrow

    Edited by Julia R. Dobrow

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2016-07-11
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    Routledge Communication Series

  • Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 3rd Edition

    By Chris Roush

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…

    Paperback – 2016-06-21
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    Routledge Communication Series

  • New Communication Technologies in Developing Countries

    1st Edition

    By Jarice Hanson, Uma Narula

    This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information…

    Paperback – 2016-05-31
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    Routledge Communication Series

  • Planning Strategic Interaction

    Attaining Goals Through Communicative Action, 1st Edition

    By Charles R. Berger

    In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This…

    Paperback – 2016-05-31
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    Routledge Communication Series

  • Media Education Assessment Handbook

    1st Edition

    Edited by William G. Christ

    Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability,…

    Paperback – 2016-05-13
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    Routledge Communication Series

  • American Pragmatism and Communication Research

    1st Edition

    Edited by David K. Perry

    This monograph examines the past, present, and potential relationship between American pragmatism and communication research. The contributors provide a bridge between communication studies and philosophy, subjects often developed somewhat in isolation from each other. Addressing topics, such as…

    Paperback – 2016-05-13
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    Routledge Communication Series

  • formative Evaluation for Educational Technologies

    1st Edition

    By Barbara N. Flagg, Barbara N. Flagg

    Edited by Barbara N. Flagg

    The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the…

    Paperback – 2016-05-13
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    Routledge Communication Series

  • Power in the Classroom

    Communication, Control, and Concern, 1st Edition

    Edited by Virginia P. Richmond, James C. McCroskey

    In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally,…

    Paperback – 2016-02-29
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    Routledge Communication Series

  • Reconstructing Communicating

    Looking To A Future, 1st Edition

    By Robyn Penman

    In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social…

    Paperback – 2016-02-29
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    Routledge Communication Series

  • Explaining One's Self To Others

    Reason-giving in A Social Context, 1st Edition

    Edited by Margaret L. McLaughlin, Michael J. Cody, Stephen John Read

    To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly,…

    Paperback – 2016-01-20
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    Routledge Communication Series

  • Deceptive Advertising

    Behavioral Study of A Legal Concept, 1st Edition

    By Jef Richards

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this…

    Paperback – 2016-01-20
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    Routledge Communication Series

  • Statistical Methods for Communication Science

    1st Edition

    By Andrew F. Hayes

    Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to…

    Paperback – 2015-11-24
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    Routledge Communication Series

  • Classroom Communication and Diversity

    Enhancing Instructional Practice, 3rd Edition

    By Robert G. Powell, Dana L. Powell

    Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding…

    Paperback – 2015-09-22
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    Routledge Communication Series

  • Media Management

    A Casebook Approach, 5th Edition

    By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

    Paperback – 2015-08-22
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    Routledge Communication Series

  • Aging, Communication, and Health

    Linking Research and Practice for Successful Aging, 1st Edition

    Edited by Mary Lee Hummert, Jon F. Nussbaum

    This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume…

    Paperback – 2015-05-07
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    Routledge Communication Series

  • Research in Media Promotion

    1st Edition

    Edited by Susan Tyler Eastman

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive…

    Paperback – 2015-05-07
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    Routledge Communication Series

  • Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

    Paperback – 2015-04-21
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    Routledge Communication Series

  • Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…

    Paperback – 2015-04-01
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    Routledge Communication Series

  • Power in the Blood

    A Handbook on Aids, Politics, and Communication, 1st Edition

    Edited by William N. Elwood

    In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group…

    Paperback – 2015-02-27
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    Routledge Communication Series

  • Time and Media Markets

    1st Edition

    Edited by Alan B. Albarran, Angel Arrese Reca

    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and…

    Paperback – 2015-02-27
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    Routledge Communication Series

  • Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
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    Routledge Communication Series

  • Broadcast Television Effects in A Remote Community

    1st Edition

    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major…

    Paperback – 2015-02-05
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    Routledge Communication Series

  • Critiquing Free Speech

    First Amendment theory and the Challenge of Interdisciplinarity, 1st Edition

    By Matthew D. Bunker

    In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics provide important lessons, many of their conclusions must be rejected. Moreover, Bunker suggests that we be wary of interdisciplinary approaches to free…

    Paperback – 2014-12-22
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    Routledge Communication Series

  • Media Competition and Coexistence

    The Theory of the Niche, 1st Edition

    By John W. Dimmick

    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,…

    Paperback – 2014-12-22
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    Routledge Communication Series

  • Television Talk Shows

    Discourse, Performance, Spectacle, 1st Edition

    Edited by Andrew Tolson

    The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series