There are many things happening behind the scenes for all books we publish.
Some examples of how we market your book are listed below.
Build online discoverability
Your book will be found on the shelves of bookshops and libraries around the globe and we also work to make your book available on major websites, including Amazon, Barnes & Noble, Blackwells and Book Depository. We run data-driven advertising with major online retailers to increase discoverability and sales of your book. Not only do we do this when your book first publishes, we continuously run adverts following publication.
Reviews from individuals around the globe serve as testimonials and add perceived value to your book. When available, reviews will appear on your book's landing page on our websites and may be used in the marketing of your book.
Upon your book's publication, we offer review copies to our extensive list of journal contacts. We will send copies of newly published titles to those in industry and academia who email or call us to express an interest in reviewing our books.
If you have contacts who may be interested in reviewing your book, please direct them to our online form.
We have a presence at over 500 major academic and professional conferences worldwide each year.
Using the subject menu you can browse through the conferences we will be attending in 2020, where we will be showcasing our most recently published books (typically those published within the last 2 years).
If you are planning on attending, speaking at, or holding any events at these conferences, please let your editor know as soon as possible so they can ensure your book is at the stand and/or arrange other promotional materials to be sent.
Your help as an author to distribute information about your book at conferences is vital in order to raise the profile of your book to its intended target market. To support this effort, we can supply you with a PDF flyer for your book, for you to print and take with you to smaller meetings/presentations you attend. To request a PDF flyer, please contact [email protected]
We use email campaigns to reach a large number of relevant contacts with key information about our books. Events such as conferences and the timing of world events also can influence our editorial email marketing calendar when the book can be promoted. These campaigns are sent to the most relevant people in our extensive global database of contacts.