There are many things happening behind the scenes for all books we publish.
There are many ways Taylor & Francis market your print and/or open access book to ensure that it gets into the hands of the right customer. We have created a marketing guide to showcase the promotional opportunities Taylor & Francis has to offer you as an author. In this guide you will learn more about the following:
- Building online discoverability – find out how we build your book’s online discoverability through data-driven advertising with major online retailers and ensure they are available on major websites, including Amazon, Barnes & Noble, Blackwells and Book Depository.
- Our digital marketing strategies – learn more about how we promote your book through customer-focused email marketing campaigns, social media, adverts and inbound marketing.
- Reviews – we receive reviews from individuals around the globe which then serve as testimonials and add perceived value to your book. When available, reviews will appear on your book's landing page on our websites and may be used in the marketing of your book.
- Author support – find out how we can support you with self-promotion through book reviews, book launch ideas and events promotion.