Publisher of Humanities, Social Science & STEM Books

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Authors

Working Together to Reach Your Audience

Our most effective promotions happen when we partner with enthusiastic book authors and editors like you.

In this section you'll find out not only about how we promote and market your book, but also scroll down to find out how you can get involved and help your book reach as wide and audience as possible. 

How we promote your book

There are many things happening behind the scenes for all books we publish.

Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialise in reaching specific markets.

There are many ways Taylor & Francis market your print and/or open access book to ensure that it gets into the hands of the right customer. We have created a marketing guide to showcase the promotional opportunities Taylor & Francis has to offer you as an author. In this guide you will learn more about the following:

  • Building online discoverability – find out how we build your book’s online discoverability through data-driven advertising with major online retailers and ensure they are available on major websites, including Amazon, Barnes & Noble, Blackwells and Book Depository.
  • Our digital marketing strategies – learn more about how we promote your book through customer-focused email marketing campaigns, social media, adverts and inbound marketing.
  • Reviews – we receive reviews from individuals around the globe which then serve as testimonials and add perceived value to your book. When available, reviews will appear on your book's landing page on our websites and may be used in the marketing of your book.
  • Author support – find out how we can support you with self-promotion through book reviews, book launch ideas and events promotion.

How you can promote your book - 5 top tips

1. Create a Featured Author profile

The Featured Authors community is an essential element of our integrated marketing program. It gives your audience highly visual, engaging information about you and your work in a personal and interactive setting. This ground-breaking web portal enhances your online presence, creates buzz about your book, increases discoverability, and allows you to connect more easily with your audience. We highly encourage you to participate.

You can find more information about how to set up your profile here

2. Leverage your Social Networks

Social media platforms (Facebook, Twitter, etc.) are great tools to engage users, share free content, and generate interest in your book. There are a number of ways you, as a book author or editor, can help to promote your book using social media, including:

  • Announce on Facebook, Twitter, LinkedIn, and other social media sites – including academic-based ones like ResearchGate, Academia.edu, ORCID, and ResearcherID – that your book is publishing.
  • Link to your book's landing page when mentioning your title on social media.
  • Mention any blog posts related to your book.
  • Use hashtags that are applicable to the book’s themes.
  • Post about events you are attending.

For more information on how to make the most of your social media networks, please download our free resources on social media, Facebook, Twitter and/or LinkedIn, which are all packed full of useful hints and tips. 

You can request social media artwork for your book/s by completing this promotion material request form

3. Distribute book flyers

If you would like an electronic PDF flyer for your book to share with colleagues and relevant networks we would be more than happy to provide you with one.

Here’s how we suggest you use this flyer:

  • Distribute your flyer to your colleagues, business associates, librarians, and coworkers who might be interested in using your book to further their research or enhance their library.
  • If your book is an edited volume, send copies of the flyer to your contributors so that they can distribute it to their networks as well.
  • When you go to conferences, whether attending or speaking, take copies of your flyer with you and distribute it to audiences.

To request a flyer, please complete this short flyer request form.

4. Join our Author Affiliate Program

Do you have your own website?

If the answer is yes, we have an exciting opportunity for you.

We are inviting authors who have their own websites to join our Affiliate Program on CJ Affiliate. Joining this program allows you to earn a commission on any sales coming from traffic you drive to Routledge.com via your own website.

For more information about the program, please email us at [email protected].

5. Create an Amazon Author Central Profile

While Routledge ensures your title appears on Amazon.com and is listed correctly, you can help increase visibility and improve sales for your book by setting up an Amazon Author Central Page, which allows you to collect all your titles in one place and post additional information about you and your work.

Our authors have found this page to be helpful in marketing their books, but only authors are allowed to set up their pages—so only you can do this.

To get started, register with Amazon’s Author Central to create your page.

You might also want ot encourage your colleagues and peers to go to Amazon, give your book the stars it deserves, and write comments on their thoughts after reading your book. Comments are very helpful to individuals when considering a purchase, so encourage comments that state what the book provides for the reader.