Paperbacks Direct: Public Relations

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Paperback – 2019-09-05
    Routledge

  • Nation Branding, Public Relations and Soft Power: Corporatising Poland book cover

    Nation Branding, Public Relations and Soft Power

    Corporatising Poland, 1st Edition

    By Pawel Surowiec

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and…

    Paperback – 2019-07-29
    Routledge

  • International Public Relations: Perspectives from deeply divided societies book cover

    International Public Relations

    Perspectives from deeply divided societies, 1st Edition

    Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano

    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within…

    Paperback – 2019-07-17
    Routledge

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • Climate Change Communication and the Internet book cover

    Climate Change Communication and the Internet

    1st Edition

    Edited by Nelya Koteyko, Brigitte Nerlich, Iina Hellsten

    The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of…

    Paperback – 2018-10-18
    Routledge

  • The Routledge Companion to Accounting Communication book cover

    The Routledge Companion to Accounting Communication

    1st Edition

    Edited by Lisa Jack, Jane Davison, Russell Craig

    One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication…

    Paperback – 2018-08-14
    Routledge

  • Positioning Theory and Strategic Communication: A new approach to public relations research and practice book cover

    Positioning Theory and Strategic Communication

    A new approach to public relations research and practice, 1st Edition

    By Melanie James

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?  Whilst positioning is not something new in public…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in PR & Communication Research

  • Strategic Communication, Social Media and Democracy: The challenge of the digital naturals book cover

    Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals, 1st Edition

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice…

    Paperback – 2018-04-03
    Routledge
    Routledge New Directions in PR & Communication Research

  • Public Relations and Religion in American History: Evangelism, Temperance, and Business book cover

    Public Relations and Religion in American History

    Evangelism, Temperance, and Business, 1st Edition

    By Margot Opdycke Lamme

    Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great…

    Paperback – 2018-02-06
    Routledge
    Routledge Research in Public Relations

  • Profile Pieces: Journalism and the 'Human Interest' Bias book cover

    Profile Pieces

    Journalism and the 'Human Interest' Bias, 1st Edition

    Edited by Sue Joseph, Richard Lance Keeble

    This book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While…

    Paperback – 2018-01-12
    Routledge

  • Public Relations and the Public Interest book cover

    Public Relations and the Public Interest

    1st Edition

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    Paperback – 2018-01-03
    Routledge

  • Communication Crisis at Kent State: A Case Study book cover

    Communication Crisis at Kent State

    A Case Study, 1st Edition

    By Phillip K. Tompkins, Elaine Vanden Bout Anderson

    Originally published in 1971. On May 4th, 1970, shots fired by the Ohio National Guard at Kent State University were heard around the world. People were either outraged by the killings or outraged at the students. Instant experts rendered the judgment that it was all a problem of communication.…

    Paperback – 2017-08-29
    Routledge
    Routledge Library Editions: Communication Studies

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