Paperbacks Direct: Public Relations

  • The Moral Compass of Public Relations book cover

    The Moral Compass of Public Relations

    1st Edition

    Edited by Brigitta R. Brunner

    The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to…

    Paperback – 2020-03-31 
    Routledge

  • Relationship Building in Public Relations book cover

    Relationship Building in Public Relations

    1st Edition

    By Petra Theunissen, Helen Sissons

    This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the…

    Paperback – 2020-03-31 
    Routledge

  • Setting Agendas in Cultural Markets: Organizations, Creators, Experiences book cover

    Setting Agendas in Cultural Markets

    Organizations, Creators, Experiences, 1st Edition

    By Philemon Bantimaroudis

    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public…

    Paperback – 2020-03-31 
    Routledge

  • Professional Communication and Network Interaction: A Rhetorical and Ethical Approach book cover

    Professional Communication and Network Interaction

    A Rhetorical and Ethical Approach, 1st Edition

    By Heidi A. McKee, James E. Porter

    Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop…

    Paperback – 2020-03-31 
    Routledge

  • Practicing Art/Science: Experiments in an Emerging Field book cover

    Practicing Art/Science

    Experiments in an Emerging Field, 1st Edition

    Edited by Philippe Sormani, Guelfo Carbone, Priska Gisler

    Over the last two decades, multiple initiatives of transdisciplinary collaboration across art, science, and technology have seen the light of day. Why, by whom, and under what circumstances are such initiatives promoted? What does their experimental character look like - and what can be learned,…

    Paperback – 2020-01-31 
    Routledge

  • Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics book cover

    Public Relations, Cooperation, and Justice

    From Evolutionary Biology to Ethics, 1st Edition

    By Charles Marsh

    Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested…

    Paperback – 2019-12-12
    Routledge

  • Propaganda and Nation Building: Selling the Irish Free State book cover

    Propaganda and Nation Building

    Selling the Irish Free State, 1st Edition

    By Kevin Hora

    This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of…

    Paperback – 2019-12-12
    Routledge

  • Political Reputation Management: The Strategy Myth book cover

    Political Reputation Management

    The Strategy Myth, 1st Edition

    By Christian Schnee

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften…

    Paperback – 2019-12-12
    Routledge

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Paperback – 2019-09-05
    Routledge

  • Nation Branding, Public Relations and Soft Power: Corporatising Poland book cover

    Nation Branding, Public Relations and Soft Power

    Corporatising Poland, 1st Edition

    By Pawel Surowiec

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and…

    Paperback – 2019-07-29
    Routledge

  • International Public Relations: Perspectives from deeply divided societies book cover

    International Public Relations

    Perspectives from deeply divided societies, 1st Edition

    Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano

    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within…

    Paperback – 2019-07-17
    Routledge

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

10Series in Public Relations

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