A Conversation With Author Dick Cross

We are pleased to announce the release of 60-Minute CEO: Mastering Leadership an Hour at a Time.

Dick CrossWe are pleased to announce the release of 60-Minute CEO: Mastering Leadership an Hour at a Time. In the book, Dick Cross shows that the essential skills to master leadership are easy to learn, fun to do, and not time consuming! This is Dick’s second book published by Bibliomotion, and we are thrilled to have the opportunity to work with him again. Congratulations, Dick!

What inspired you to write 60-Minute CEO?

60 Minute CEO arose almost on its own out nine, “hands-on” assignments as a turnaround CEO. It’s also the casting of over one hundred advisory assignments to help other CEO’s make their businesses better. Along these two tracks, a fractious approach to the Job at the Top unfolded for me. That’s worked every time. That’s simple and fun. And that no one else talks about –not in the business press, business schools, keynotes, or seminars.

My predecessor book, Just Run It! introduced the thought-models that form its underpinnings. This book shifts to the more personal attributes of how one handles himself in the Job at the Top to bring out its full effectiveness. Running a business the 60-Minute way is deeply satisfying, for you and for everyone your business touches. And it takes far less time, far less angst, and is far more fun than most people would ever imagine.

What was your favorite part of the writing and publishing process?

Writing about running businesses is a flow-state kind of experience for me. It’s not work at all. It just happens. Real-life experiences simply stream out and onto a keyboard in an exhilarating process that materializes something, which you know in your heart is truth, into something else that you hope might have a better chance of adding meaningfully to the lives of others. I think most of us have things in our lives that displace our consciousness of time and place when we engage in them. Things that drive a maniacal zeal to get something done. Because we think they are important. And leave us exhausted, but smiling, when they’re done. Writing 60 Minute CEO was exactly like that for me.

60 Minute CEOWho do hope reads your book? What do you want them to get from it?

It’s my aspiration that anyone running or seeking to run a business considers spending a few hours with the book. The first few chapters lay out the premises for a simple, effective and joyful way to approach a Job at the Top. Subsequent chapters are vignettes that elaborate on the central theme and center on how to apply it in particular circumstances. After the first sections, a reader can consume short chapters that elaborate broadly on the central idea, or find one or two that apply most closely to a particular situation at hand. In order to get on a fresh and engaging path for a lifetime of fascination with running businesses.

Who was your #1 influencer for your work?

It’s all the people who work in businesses that aren’t particularly well run. People whose lives would be so much better if the Job at the Top simply were done better. These people deserve more, as does the person in charge. All deserve more inspiration, more optimism, more satisfaction and deeper joy from their lives at work. It’s not hard to achieve, but it has to start at the top.

What are you reading right now?

Right now I’m reading mostly about how to reach, really reach the people we care about – in our businesses, our families, and in the communities we are a part of and serve:

  • The End of Business as Usual, Brian Solis
  • There is No B2B or B2C: It’s Human to Human: #H2H, Bryan Kramer
  • Humanize: How People-Centric Organizations Succeed in a Social World, Jamie Notter & Maddie Grant

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