A Conversation with Author Louis Efron

To celebrate the publication of his new book Purpose Meets Execution, we sat down with author Louis Efron to chat about why he felt compelled to write. Congratulations, Louis!

May 23, 2017

To celebrate the publication of his new book Purpose Meets Execution, we sat down with author Louis Efron to chat about why he felt compelled to write. Congratulations, Louis!

What inspired you to write your book?

A need for change in the world. I believe I can help our species to fully realize human and organizational potential, improve our global economy and community, and make the world a better place for generations to come.

What was your favorite part of the writing and publishing process?

Being able to create something helpful and meaningful to organizations and the people that work for them. Breaking what appears to be complex ideas into simple solutions, stories, and tools to help businesses fulfill their organizational purpose, further engage their people and achieve more success.

I have been writing since childhood and always dreamed of sharing my work with the world to entertain, inspire, enlighten and teach. Working with Taylor & Francis on this second book has been another dream come true. For me, there is nothing more rewarding than being able to move people with my work.

Who do you hope reads your book? What do you want them to get from it?

Anyone who runs or leads a business or people. My desire is to inspire people and organizations to be better leaders, care about making a difference to others and leaving their communities and the world better because they existed.

Who was your #1 influencer for your work?

My parents and grandparents. They taught me to dream big and deliver big. To entertain, enlighten, inspire, and teach. To create something meaningful for myself and others. And to be the best I can be every day. These tenets have always been the foundation of my writing and my work.

What one thing do you hope readers take away from your book?

For an organization to truly change the world, it must run a great business.

What common misconceptions about your topic would you like to clear up?

Profit is not a dirty word in the purpose movement. In fact, it is the only way to fulfill an organizational purpose and make a difference to customers, communities and the world.

What else are you working on?

After completing this second book, I am taking a bit of a break to finish a screenplay I have been working on. I started my career and writing in the dramatic arts and it remains a lifelong love of mine. I have also relied heavily on my experiences in the arts to illustrate my business concepts. In fact, the perspective I gained from creating worlds on stage has been directly correlated to the success I have had creating moving cultures that drive organizational growth and sustainability.

In addition to the above, you will also see more articles and keynotes from me this year.

What are you reading right now?

The Alchemist by Paulo Coelho (for the fifth time), Oh, the Places You’ll Go! by Dr. Seuss (for the 500th time), and A Return to Love by Marianne Williamson.