Author FAQs: Marketing

Q. How will my book be marketed?

Marketing and promotion of your book starts before publication. Marketing, editorial and production ensure that information about your book is fed to major distributors globally. This includes Amazon, Ingrams, Baker & Taylor, and Nielsen Book Data (which in turn feeds smaller booksellers and distributors). This ensures that your book appears on bookselling sites globally, and is promoted by our partners to libraries worldwide.

Your book is also included in catalogues which are distributed globally by our sales teams. This includes our ‘New Books’ quarterly catalogue and subject-specific catalogues, which are used by our sales teams to make customers aware of titles in their areas of interest. This can range from large-scale booksellers and distributors working across many different areas, to specialised bookshops, libraries or organisations that focus on a particular discipline.

Our marketing department is focused on particular customer segments so that we can match our content and services to the customer’s needs and interests. We have dedicated teams focused on academic faculty, libraries, professional markets and the corporations and other organisations where they work. Key activities include promotion of print and online resources to librarians, increasing the use of textbooks by instructors and students, and working with organisations to support professional and personal development.

Q. How will my Open Access title be marketed?

In addition to the above, books publishing Open Access (OA) are highlighted with a blue ‘Book Content Available Open Access’ button on the book webpage on www.routledge.com, which links to Taylor & Francis eBooks (www.taylorfrancis.com) where the OA version can be downloaded or viewed online.For books with only individual chapter(s) available OA, the blue button links directly to the chapter PDF’s.

Open Access titles are also included within our OA online collection. Additionally, the Open Access version of the book is deposited in OAPEN (Open Access Publishing in European Networks) and a free eBook is available from commercial distributors such as Amazon.

Q. How do I request a flyer for my book?

Taylor and Francis can produce flyers that highlight the unique attributes of your book. We can supply you with a PDF copy of your book flyer to share with your network. Here’s how we suggest you use this flyer:

• Distribute your flyer to your colleagues, business associates, librarians, and co-workers who might be interested in using your book to further their research or purchasing it for their libraries
• If your book is an edited volume, send copies of the flyer to your contributors so that they can distribute it to their networks as well
• When you go to conferences, whether attending or speaking, take copies of your flyer with you and distribute it to audience’s keen to learn more

To request a flyer, please contact [email protected]

Q. How does the review process work?

Every month we send out a review bulletin to over 10,000 journal editors, media professionals and mainstream journalists, inviting them to requests review copies of our latest books. 

If you have personal contacts who have expressed an interest in reviewing your book for a relevant publication, please ask them to complete our online request form at https://m.email.taylorandfrancis.com/Review_copy_request

Please note that we no longer send out unsolicited review copies as it is our experience that this rarely results in review coverage. 

Q. Will my book be sent to conferences?

Our dedicated global conference team ensure we have a presence at over 500 major academic and professional conferences worldwide each year. 

Using the subject menu below you can browse through the conferences we will be attending in 2019, where we will be showcasing our most recently published books (typically those published within the last 2 years). 

If you are planning on attending, speaking at, or holding any events at these conferences, please let your editor know as soon as possible so they can ensure your book is at the stand and/or arrange other promotional materials to be sent. 

Your help as an author to distribute information about your book at conferences is vital in order to help raise the profile of your book to its intended target market. To support this effort, we can supply you with a PDF flyer for your book, for you to print and take with you to smaller meetings/presentations you attend. To request a PDF flyer, please contact [email protected].

Q. How can I become a Featured Author on the website?

Taylor & Francis Featured Authors is a unique online initiative designed to enhance the marketing of your book. Author profiles on this dedicated section of our websites allow you to share information about your research and work, aggregate information from your social media networks, share news, and link to your blog or other sites to showcase your work. To learn more about the feature and start creating your profile, download these instructions. Should you have any queries regarding the program, or experience any issues whilst setting up your profile, please contact [email protected]. Click here for video guides on how to create your profile.

Q. I want to organise a book launch; how can Taylor and Francis help me with this?

Your local T&F office can assist you to promote your book launch, get in touch with us directly to see how we can help:

Q. Are you an author based in Asia, Australia or New Zealand?

We have local teams that can support you in marketing your book/s. We can:

• Provide flyers in local currency
• Support you at events and conferences
• Assist with local media and promotions

ANZ – [email protected]