Welcome International Public Relations Association members!

We are pleased to offer you a 20% discount on all Routledge titles when you order online! Simply enter code AF054 upon checkout.

Below is a curated collection of recent titles and key book series selected especially for International Public Relations Association members.

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Explore Public Relations Books

The Media Practice handbooks are comprehensive resource books for students of media and journalism, and for anyone planning a career as a media professional. Each handbook combines a clear introduction to understanding how the media work with practical information about the structure, processes and skills involved in working in today’s media industries, providing not only a guide on ‘how to do it’ but also a critical reflection on contemporary media practice.

Current academic thinking about PR and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. The Routledge New Directions in PR & Communication Research series is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

Bringing together theories and thought from a variety of perspectives, Routledge Research in Public Relations series features cutting-edge research addressing all the major issues in public relations today, helping to define and advance the field.

New and Forthcoming Titles:

  • Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2019-02-28 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising…

    Hardback – 2018-12-17
    Routledge

  • Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

  • Reputational Challenges in Sport

    Theory and Application, 1st Edition

    Edited by Andrew C. Billings, W. Timothy Coombs, Kenon A. Brown

    Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of…

    Paperback – 2018-06-18
    Routledge

  • Communicating Causes

    Strategic public relations for the non-profit sector, 1st Edition

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms…

    Paperback – 2018-06-11
    Routledge

  • Intercultural Public Relations

    Theories for Managing Relationships and Conflicts with Strategic Publics, 1st Edition

    By Lan Ni, Qi Wang, Bey-Ling Sha

    Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.…

    Paperback – 2018-06-07
    Routledge

  • Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
    Routledge
    Routledge Communication Series

  • Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective, 1st Edition

    By Takashi Inoue

    Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics-based "self-correction model" assures governance to…

    Paperback – 2018-03-13
    Routledge

  • Strategic Stakeholder Engagement

    1st Edition

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    Hardback – 2018-03-06
    Routledge

  • Strategic Communication

    An Introduction, 1st Edition

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-01-25
    Routledge

  • Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24
    Routledge

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

  • A Manager's Guide to PR Projects

    A Practical Approach, 2nd Edition

    By Patricia Parsons

    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…

    Paperback – 2017-11-01
    Routledge

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

  • Experiencing Public Relations

    International Voices, 1st Edition

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-09
    Routledge

  • Answers for Modern Communicators

    A Guide to Effective Business Communication, 1st Edition

    By Deirdre Breakenridge

    This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their…

    Paperback – 2017-10-02
    Routledge

  • Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice, 1st Edition

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Social Media and Crisis Communication

    1st Edition

    Edited by Lucinda L. Austin, Yan Jin

    Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers…

    Paperback – 2017-06-20
    Routledge

  • Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

IPRA

New Book by an IPRA Member

Public Relations in Hyper-globalization

Written by Takashi Inoue, this book’s unique strategic PR Life-Cycle Model brings the power of PR to achieve goals fast, economically, and consistently.

Find out more

Deirdre Breakenridge Interview on Best Seller TV

Deirdre Breakenridge gives a 30-minute interview about her book, Answers for Modern Communicators, on Best Seller TV, part of the C-Suite TV Network. Only a handful of interviews are selected, but we're happy to share that hers is now available on United Airlines Inflight TV.

Watch the interview

Transpersonal Leadership Whitepaper Series

LeaderShape Global is a UK headquartered organisation with a global culture that operates without borders. It exists to develop people around the world who can lead beyond their ego to be radical, ethical and authentic, ie. Transpersonal Leaders

Find out more

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