1st Edition

Artificial Intelligence and Machine Learning for Business for Non-Engineers

Edited By Stephan S. Jones, Frank M. Groom Copyright 2020

    The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor.

    Replete with case studies, this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing, banking, finance and education. It is essential reading for anyone involved in industry.

    Preface

    Acknowledgment

    Editors

    Contributors

    1 Introduction to Artificial Intelligence and Machine Learning

    FRANK M. GROOM

    2 The Basic Elements of Artificial Intelligence

    FRANK M. GROOM

    3 Artificial Intelligence and the Cloud

    RYAN SUTER

    4 Artificial Intelligence Security Threats

    RYAN SUTER

    5 Artificial Intelligence and IT Management

    DAVE PICKENS

    6 Artificial Intelligence in Marketing

    JOE CIUFFO

    7 Artificial Intelligence in Cloud Marketing

    LAUREN DONAHUE AND FATEMEH HAJIZADEH

    8 Artificial Intelligence in Healthcare

    RASHIDA PEETE, KASIA MAJOWSKI, LAURA LAUER, AND ANNIE JAY

    9 Artificial Intelligence and Medical Devices

    DUSHYANTH MARATT

    10 Artificial Intelligence and Public Policy

    SOPHIE GUETZKO

    11 Artificial Intelligence in Education

    MATTHEW LIEVERTZ

    Index

    Biography

    Frank M. Groom, PhD, is a professor in the Graduate Center for Information and Communication Science at Ball State University. His research is concentrated in the areas of high-bandwidth networking, distributed systems, and the storage of multimedia objects.

    Stephan S. Jones, PhD, is the director of the Center for Information and Communication Sciences, where he is also a professor delivering core technology courses in the graduate-only program. His industry experience is as a field engineer and owner of a telecommunications company providing voice and data solutions for business/commercial systems in the Midwest.