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Managing Visitor Attractions book cover

3rd Edition

Managing Visitor Attractions

Edited By Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill Copyright 2022
    498 Pages 107 Color Illustrations
    by Routledge

    498 Pages 107 Color Illustrations
    by Routledge

    498 Pages 107 Color Illustrations
    by Routledge
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    Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

    Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.

    With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

    Part I: The Nature and Role of Visitor Attractions

    1. The Nature and Role of Visitor Attractions

      2. Anna Leask

    2. The Market for Visitor Attractions

      3. Ann Hartl

      Part II: The Development of Visitor Attractions

    3. The Visitor Attraction Development Process

      4. Stephen Wanhill

    4. Visitor Attraction Concept, Market Feasibility and Site Selection

      5. Stephen Wanhill

    5. Financial Management for Visitor Attraction Projects

      6. Stephen Wanhill

    6. Visitor Attraction Success and Failure

      7. Ann Hartl and Stephen Wanhill

      Part III: Managing Visitor Attractions

    7. The Role of the Visitor Attraction Manager

      8. Brian Garrod

    8. Operations Management for Visitor Attractions

      9. Peter Robinson

    9. Managing Visitor Impacts at Visitor Attractions

      10. Brian Garrod

    10. Managing Safety, Security and Risk at Visitor Attractions

      11. Marcus Hansen

    11. Managing Human Resources for Visitor Attractions

      12. Norma D’Annunzio-Green

    12. Managing Temporal Variation at Visitor Attractions

      13. Philip Goulding and Gill Pomfret

    13. Interpretation and Visitor Attractions

      14. Gianna Moscardo

    14. Themed Attractions and Storytelling

      15. Carissa Baker

      Part IV: Marketing Visitor Attractions

    15. Attraction Marketing Strategies

      16. Ady Milman

    16. Attraction Marketing Management

      17. Jeffrey T. Weinland and Scott J. Smith

    17. Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach

      18. Alan Fyall and Connor Schrils

    18. Digital and Social Media Marketing for Visitor Attractions

      19. Bill Zanetti

    19. Managing Universal Attraction Brands

      20. Sean Bliznik

      Part V: Cases

    20. National Botanic Garden of Wales

      21. Stephen Wanhill

    21. Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina

      22. Jeffrey T. Weinland and Scott J. Smith

    22. Overtourism at Natural Attraction Sites

      23. AJ Templeton

    23. Interpretation at Heritage Sites: Culloden Battlefield, UK

      24. Ellis Urquhart

    24. New Attraction Development: Grand Egyptian Museum, Giza, Egypt

      25. Mostafa Selima

    25. Augmented Reality in Heritage Attractions

      26. Caroline Scarles and Zainal Abidin

    26. Dark Tourism in Latin America: A History of Blood and Conflict

      27. Maximiliano Korstanje

    27. Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust

      28. Marcus Hansen

    28. Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa

      29. Brendon Knott and Janice Hemmonsbey

    29. Historic Royal Palaces: Managing a portfolio of visitor attractions

      30. Ann Hartl

    30. Managing and Marketing Natural Sites

      31. Bruce Prideaux

    31. Developing a Masterplan: Elvaston Castle Country Park

    Peter Robinson and Angela Glithero

    Biography

    Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.

    Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.

    Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.

    Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).

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