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Cultural Psychology: A Special Issue of the journal of Consumer Psychology book cover

1st Edition

Cultural Psychology A Special Issue of the journal of Consumer Psychology

Edited By Durairaj Maheswaran, Sharon Shavitt Copyright 2000
    70 Pages
    by Psychology Press

    72 Pages
    by Psychology Press
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    First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

    Volume 9, Number 2, 2000. Contents: D. Maheswaran, S. Shavitt, Issues and New Directions in Global Consumer Psychology. J.L. Aaker, J. Sengupta, Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra, V. Ramaswamy, D.L. Alden, J-B.E.M. Steenkamp, S. Ramachander, Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi, N. Wong, S. Abe, M. Bergami, Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang, T. Bristol, J.C. Mowen, G. Chakraborty, Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee, Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.

    Biography

    Durairaj Maheswaran, Sharon Shavitt

    "This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book."
    —PsycCRITIQUES

    "The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative."


    —Jaan Valsiner, Ph.D.
    Clark University

    "This book makes a unique contribution …by drawing out the important connections between culture, psychology, and power…appropriate for undergraduate and graduate courses in cultural psychology …Scholars in cultural psychology...developmental psychology...anthropology, sociology, and even public policy would benefit from reading this book."


    —Victoria Plaut, Ph.D.
    College of the Holy Cross

    "A timely and urgently needed contribution to the field of psychology...a unified, coherent text on cultural psychology."


    —Glenn Adams, Ph.D.
    University of Kansas

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