4th Edition
Making Radio and Podcasts A Practical Guide to Working in Today's Radio and Audio Industries
Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints.
With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.
List of Contributors
Preface
1. History of Radio
Steve Ahern, Wayne Mac and Phil Charley
2. The Future of Radio Internationally
James Cridland
3. Making Podcasts
Britta Jorgensen
4. Broadcast Laws and Regulations
Steve Ahern and Joanna White
5. The Studio
Steve Ahern and Rod Pascoe
6. Radio Announcing
Steve Ahern, Dave Cameron, Greg Byrnes, Fyona Smith and Dean Buchanan
7. Presentation
Steve Ahern and Dave Cameron
8. Interviewing
Jen Oldershaw and Lucienne Joy
9. Researching and Producing
Steve Ahern and Dan Ahern
10. Talkback
Steve Ahern, Greg Byrnes and Kevin Brumpton
11. Copywriting
Kevin Best
12. Audio Production
Phil McNab and Kevin Best
13. News
Russell Powell and Glenn Daniel
14. Audience Research and Promotions
David Rogerson
15. Radio Sales
David Maxwell, Pat Bryson and Brett Van Heekeren
16. Programming
Barry Keohane, Steve Ahern, Dave Cameron and Greg Byrnes
17. Features and Comedy
Ian Heydon, Tony Barrell and Steve Ahern
18. Transmission
Gorden Smith and Richard Palmer
Glossary
Biography
Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.
'The book from the internationally respected Steve Ahern is an impressive "must read" for anyone studying audio or embarking on a career in radio or podcasting, covering everything from understanding the strengths and dynamics of radio and audio, to very concrete advice on how to perform successfully in front of the microphone.'
Anders Held, founder of the RadioDays conferencePraise for the Previous Edition:
'The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong
'a very useful hands-on guide to radio production in Australia'
Gail Phillips, Associate Professor of Journalism, Murdoch University'Making Radio has been a core text for all our radio courses since it was written. It covers everything from the basics you need to know when you begin your radio career, to high level skills required for career advancement.'
Kim Becherand, AFTRS Radio Division
