About the Book
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
About the Series
Management Training Workbooks
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.
The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards.
Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development.
BISAC Subject Codes/Headings:
- BUSINESS & ECONOMICS / General
- BUSINESS & ECONOMICS / Human Resources & Personnel Management
- BUSINESS & ECONOMICS / Management
- BUSINESS & ECONOMICS / Training