© 2002 – Routledge
Sports are more important than ever socially, economically and culturally. As well as embodying cherished values and ideals, sports now reflect many of the worries of wider society. Drugs, racism, corruption and violence are all now major concerns and our experience of sport is increasingly subject to a gigantic industry made up of owners, players, sports goods manufacturers, television networks and corporate sponsors.
In this newly expanded edition of Making Sense of Sports, Cashmore addresses all these issues as well as the more basic questions about the history of sports, its social context and possible future development. Among the new editions other themes are:
* the body, how it works and why it is more cultural than natural
* why women continue to be devalued and depreciated by sports
* Nike, globalization and the sports industry
* art and how it reflects changing conceptions of sports.
1. Introduction: Why sports fascinate and captivate us 2. Naturals: The role of evolution 3. Built for Action: The structure and functions of the human body 4. Animal Spirits: A history of sports 5. The Hunt for Reasons: How theorists have explained sports 6. Behind on Points: Why black sports stars are symbols of failure 7. Building Bodies: Science, sex and natural born losers 8. The Second-Best Sex: How women are devalued and diminished by sports 9. Champs or Cheats?: Drugs in sports and attempts to eliminate them 10. Not for the Fainthearted: Violence and the Legal Battlefield11. Through Artists' Eyes: Representations of sports 12. A Match Made in Heaven 13. At the Business End: Rupert Murdoch and the commercial world of sports 14. The Tick that Conquered the World: Nike and the globalization process 15. Same Rules, Different Game: Why sports and politics mix so well 16. Things to Come: What lies in the future?