1st Edition

Competitive Strategy Analysis In The Food System

By Ronald W Cotterill Copyright 1993
    408 Pages
    by CRC Press

    408 Pages
    by CRC Press

    This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.

    Part One: Introduction and Overview 1. Introduction and Methodological Overview Part Two: Market Structure Performance Studies 2. A PIMS Analysis of the Structure Profit Relationship in Food Manufacturing 3. Vertical Coordination and the Competitive Performance of the U.S. Food Industries Part Three: New Empirical Industrial Organization Studies 4. Imperfect Competition in Multiproduct Food Industries with Application to Pear Processing 5. Oligopsony Potential in Agriculture: Residual Supply Estimation in California's Processing Tomato Market 6. Dynamic Models of Oligopoly in Agricultural Export Markets Part Four: Market Structure-Strategy Studies 7. Generic Advertising as a Nonprice Marketing Strategy 8. Branded Product Marketing Strategies in the Cottage Cheese Market: Cooperative Versus Proprietary Firms 9. Strategic Groups, Competition, and Retail Food Prices Part Five: The Food Retailing Debate 10. Structure-Performance Studies of Grocery Retailing: A Review 11. A Response to the Federal Trade Commission/Anderson Critique of Structure-Performance Studies in Grocery Retailing 12. Testing for Market Power in Supermarket Prices: A Review of the Kaufman-Handy/ERS Study 13. The Geithman-Marion Review of the ERS Supermarket Pricing Study: A Response Part Six: Strategies in International Markets 14. Non-Cooperative Game Theory: An Application to Branded Food Product Licensing 15. Food Processing Industry Structure and Political Influence: Redistribution Through Trade Barriers Part Seven: Private and Public Decision Making 16. The Comprehensiveness of Strategic Decision Making and Its Relationship to Business Unit Performance 17. An Economic Investigation of Federal Antitrust Enforcement in the Food System