1st Edition
Increasing the Impact of Your Research A Practical Guide to Sharing Your Findings and Widening Your Reach
This important resource helps researchers in all disciplines share their findings, knowledge, and ideas effectively and beyond their own field. By pursuing the practical recommendations in this book, researchers can increase the exposure of their ideas, connect with wider audiences in powerful ways, and ensure their work has a true impact.
The book covers the most effective ways to share research, such as:
- Social media—leveraging time-saving tools and maximizing exposure and branding.
- Media—landing interviews and contributing to public dialogue.
- Writing—landing book deals and succeeding in key writing opportunities.
- Speaking—giving TED Talks, delivering conference keynote presentations, and appearing on broadcasts like NPR.
- Connecting—networking, influencing policy, and joining advisory boards.
- Honors—winning awards and recognition to expand your platform.
Rich in tips, strategies, and guidelines, this book also includes clever "fast tracks" and downloadable eResources that provide links, leads, and templates to help secure radio broadcasts, podcasts, publications, conferences, awards, and other opportunities.
The eResources can be found under the Support Materials heading below!
Contents
Preface
Audience
Book Structure and Content
Accessibility
Terminology
Benefits
eResources
Acknowledgements
Meet the Author
PREPARING
1. Evolution of the Researcher for Modern Times
Why and How Research Needs to Be Shared
Pressure to Remain Confined to Tradition
Balance and Finding Time
Representation and Inequity
Prioritize Efforts and Be Scrappy
Honesty and Integrity
Humility
References
2. Social Media
Researchers’ Place in Social Media
Branding
Social Media Users
Which Tools to Use (a Practical Approach)
Account Basics
Tools to Save Time Managing Posts
Posting Guidelines
Bio
Curriculum Vitae (CV)
Email Signature
Website
Headshot
References
3. Message and Press
Find Your Message
Craft Your Elevator Pitch
Craft Talking Points
Craft Your Media Pitch
Consider Packaging
Be Press-Accessible
Be Press-Friendly
Put Parts Together
References
WRITING
4. Writing Anything
Before Writing Anything
While Writing Anything
After Writing Anything
After Receiving Verdict
References
5. Writing Short-Form (Articles, Papers, Etc.)
If You Hate Writing (or Even If You Love It)
List of Writing Opportunities (Journals, Magazines, Newsletters, Blogs, Reference Tools, and Newspapers)
Reference Sites
Short Answers
Blogging
Newspaper
Magazines, Newsletters, Websites, and Other Article Venues
Whitepapers and Reports
Journals
Short-Form Editor
Put Parts Together
References
6. Writing Books
List of Book Publishers
Book Chapters
Writing Books
Book Editor
Book Reviews
Put Parts Together
References
SPEAKING
7. Speaking Anywhere
Before Speaking Anywhere
While Speaking Anywhere
After Speaking Anywhere
References
8. Speaking at Conferences and Other Events
List of Conferences (Including Symposiums, Congresses, Online Conferences, Research Meetings, and Other Events)
Conference Sessions
Online Conferences
Poster Presentations
Conference Keynotes
Booking Agencies
If You Prefer to Start Slow
Plan a Conference
Put Parts Together
References
9. Speaking on Air and Recordings
List of Broadcasting Opportunities (Podcasts, Radio, Television, Videos, and Webcasts)
TED Talks
News Media and Television
National Public Radio (NPR)
British Broadcasting Corporation (BBC)
Other Radio and Podcasts
Webcasts and Other Webinars
Documentary
Videos and Video Blogging (Vlogging)
Video Libraries
Put Parts Together
References
MORE OPTIONS
10. Connecting
To Make Connecting Easier (Even If You Hate It)
Good Connecting Habits
Good Connecting Mindset
Close to Home (Special Interest Groups and More)
List of Organizations (Joining and Subscribing Opportunities)
Organizations
Calls for Input
Policymaking
Serving
List and Guide to Serving Opportunities
Honors
List and Guide to Awards and Other Honors
References
11. Multiply Your Impact
Promote Others
Promote Your Work
Exposure for Your Anything
Exposure for Your Books
Exposure for Your Other Writing
Exposure for Your Speaking Engagements
Hunting and Harvesting
Conclusion
References
Biography
Jenny Grant Rankin is a Fulbright Specialist with two doctorates who lectures at universities and other institutions, such as the University of Cambridge, TED, and national research associations. Dr. Rankin is a prolific speaker and writer and has been honored by the U.S. White House for her work. See more at www.JennyRankin.com.
