1st Edition
Business Models Innovation, Digital Transformation, and Analytics
Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.
The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:
- Business models can analyze digital transformation scenarios
- Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition
- The environment effects the profitability of the high-growth enterprise business models
- Employer branding business models are perceived by the generation Z workforce
- To implement responsible business models in the enterprise
- Cyber risk is captured in business models
- Decision algorithms are important to business analytics
This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.
Chapter 1 Innovation in Business Models
MARLENA GRABOWSKA, IWONA OTOLA, and KATARZYNA SZYMCZYK
Chapter 2 Business Models in the Digital Transformation Era
MARCELO T. OKANO, PATRICIA K. INOUE, ELIANE A. SIMOES, and ROSINEI BATISTA RIBEIRO
Chapter 3 Value Composition for Business Models of High-Growth Enterprises
IWONA OTOLA, MARLENA GRABOWSKA, and MAREK SZAJT
Chapter 4 The Variety of Aspects of Business Models in the High-Growth and High-Tech Enterprises: An Estonian Case
PIIA VETTIK-LEEMET, MERVI RAUDSAAR, and MERIKE KASEORG
Chapter 5 External Conditions of Profitability of Business Models of High-Growth Enterprises
AGATA MESJASZ-LECH and ANETA WŁODARCZYK
Chapter 6 Analyzing the Employer Branding Business Models Based on Primary Research Results
AGNES CSISZARIK-KOCSIR, and MONIKA GARAI-FODOR
Chapter 7 Models of Responsible Business: CSR from Social and Economic Perspective
MARCIN RATAJCZAK
Chapter 8 Cyber Protection: IndustrializedAssessments for Analyzing Cyber Risk
DAVID NICOLAS BARTOLINI, CESAR BENAVENTE-PECES, and ANDREAS AHRENS
Chapter 9 Applied Data Analytics
CESAR BENAVENTE-PECES, DAVID NICOLAS BARTOLINI, GALYNA TABUNSHCHYK, and NATALIA MYRONOVA
Biography
An associate professor at the Czestochowa University of Technology, Faculty of Management, Iwona Otola PhD is well recognized in Poland and abroad for her expertise in management issues. Her scientific interests focus on strategic management, resource-based view, business models, entrepreneurship and competitiveness of the enterprises. She has published over 100 papers and 6 books. An associate professor of Czestochowa University of Technology, Faculty of Management. Marlena Grabowska PhD is well recognized in Poland and abroad for her expertise in management issues: business models, competitiveness and innovativeness of enterprises, enterprise value management and corporate governance. She has published over 130 papers and 5 books.
