Video Playtime

The Gendering of a Leisure Technology

By Ann Gray

© 1992 – Routledge

288 pages

Purchasing Options:
Paperback: 9780415058650
pub: 1992-11-26
US Dollars$46.95
Hardback: 9780415058643
pub: 1992-11-26
US Dollars$135.00

e–Inspection Copy

About the Book

The 1980s saw an explosion in the use of the domestic video cassette recorder (VCR), arguably the most significant new form of home entertainment technology since television.

In Video Playtime Ann Gray investigates what women themselves felt about the VCR, both in terms of the ways these entertainment facilities were used within their households, and what kinds of programmes and films they themselves particularly enjoyed.

Ann Gray draws heavily on verbatim quotes from discussions to provide a rich description of different types of household micro-cultures and to give readers more direct access to the women themselves and the ways in which they accounted for their own experience. Video Playtime addresses questions of domestic technology as well as those of taste and cultural preference, particularly in relation to class, addressing the dynamics of power within existing social and cultural relations and thereby setting the analysis within a much wider social context.

About the Series


The Comedia series features new theoretical and empirical work exploring the dynamics of the arts and culture industries, and addressing critical issues in the field of contemporary popular culture: issues of production, design, marketing, and consumption. While the principle focus is contemporary, the series also offers historical, educational, and policy-oriented perspectives across a broad range of media and cultural forms, from the news media to the visual arts.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies