The Language of Advertising

Written Texts, 2nd Edition

By Angela Goddard

© 2002 – Routledge

144 pages

Purchasing Options:
Paperback: 9780415145985
pub: 1998-02-26
Currently out of stock
US Dollars$20.95
Hardback: 9780415278027
pub: 2002-04-11
US Dollars$100.00

e–Inspection Copy

About the Book

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.

Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:

* a range of new advertisements, from Orange to Young Person's Railcard

* new material on internet advertising and its influence on paper texts

* new material on advertising designed to be seen 'on the move'

* new activities to support student-directed study

* updated Further Reading sections and a list of URLs for students to visit.

About the Author

Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.

About the Series


The series consists of a foundation text, Working With Texts: A Core Introduction to Language Analysis, which looks at language aspects essential for the analysis of texts, and a range of satellite texts. These apply aspects of language to a particular topic area in more detail. They complement the core text and can also be used alone, providing the user has the foundation skills provided by the core text.
Benefits of using this series:
* Unique - written by a team of respected teachers and practitioners whose ideas and activities have also been trialled independently
* Multi-disciplinary - provides a foundation for the analysis of texts, supporting students who want to achieve a detailed focus on language
* Accessible - no previous knowledge of language analysis is assumed
* Comprehensive - wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation
* Student-friendly - contains suggestions for further reading; activities relating to texts studied; commentaries after activities; key terms highlighted and an index of terms
This accessible series, written by an outstanding team of authors, experienced in language teaching, curriculum development, examining and writing, provides ideas and activities arising from experience and practice. Each title has multi-disciplinary appeal but will be particularly useful to A-Level students and teachers and to undergraduates of English Language, Linguistics or English Literature. They will also be of interest to teachers and students of EFL and ESL language courses.
Foundation coursebook:
Working With Texts: A Core Book for Language Analysis, Ronald Carter, Angela Goddard, Maggie Bowring, Danuta Reah, Keith Sanger
Satellite titles:
The Language of Advertising Angela Goddard, The Language of Fiction Keith Sanger, The Language of Humour Alison Ross, The Language of Newspapers Danuta Reah, The Language of Poetry John McRae, The Language of Sport Adrian Beard.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Advertising & Promotion