Attitudes and Persuasion

By Philip Erwin

© 2001 – Psychology Press

166 pages

Purchasing Options:
Paperback: 9780415196222
pub: 2001-08-16
US Dollars$54.95
x
Hardback: 9780415196215
pub: 2001-08-16
Currently out of stock
US Dollars$165.00
x

Comp Exam Copy

About the Book

Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Reviews

'…students entering this field tent to be faced with a mass of theories and studies that are rather incomprehensible unless one has a 'map'. This short text provides such a map the 'light' writing style and use of everyday examples will surely ensure that it works as an attractive and easy to follow guide' - Nick Hopkins, University of Dundee

'Attitudes and Persuasion would appear to have few rivals in its primer niche.' - Timothy C. Brock in PsycCRITIQUES, February 2004

Table of Contents

Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.

About the Author

Phil Erwin has taught and researched in social psychology for over 20 years. He has written numerous journal articles and two previous books. He is currently Head of Psychology at the University of North London.

About the Series

Psychology Focus

The Psychology Focus Series, edited by Perry Hinton of Thames Valley University, provides students with a new focus on key topic areas in psychology.

It supports students taking modules in psychology, whether for a psychology degree or a combined programme, and those renewing their qualifications in a related discipline.

Each short book:

  • presents clear, in-depth coverage of a discrete area with many applied examples
  • assumes no prior knowledge of psychology
  • has been written by an experienced teacher
  • has chapter summaries, annotated further reading and a glossary of terms

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PSY031000
PSYCHOLOGY / Social Psychology