Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Edited by Gordon Foxall

Introduction by Gordon Foxall

© 2002 – Routledge

1,416 pages

Purchasing Options:
Hardback: 9780415196420
pub: 2001-11-15
US Dollars$1600.00
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Reviews

This book set is a valuable new collection of resources for the academic consumer researcher'…'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

Table of Contents

Volume I: The Behavioural Basis of Consumer Choice

Part 1: Towards a Behavioural Perspective

Part 2: Patterns of Consumer Choice

Part 3: Cognitive Decision Making

Volume II: The Behavioural Economics of Consumption

Part 1: Behavioural Economics, Matching and Maximization

Part 2: Token Economies and Social Marketing

Part 3: Behavioural Decision Making

Volume III: Marketing in Behavioural Perspective

Part 1: Theory and Interpretation

Part 2: Classical Conditioning Research

Part 3: Operant Research

Part 4: Marketing Decision Making

About the Series

Critical Perspectives on Business and Management

Global Business is changing at an ever-faster rate. This has been paralleled by an unprecedented growth of activity at undergraduate and graduate levels of study. Covering the key disciplines within business and management studies, this series makes available collections of the most important literature within the field. Each set has a strong international focus and is supplemented with a substantial introduction and thorough index.

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Subject Categories

BISAC Subject Codes/Headings:
BUS043000
BUSINESS & ECONOMICS / Marketing / General
REF000000
REFERENCE / General