1st Edition
Advertising Language A Pragmatic Approach to Advertisements in Britain and Japan
By Keiko Tanaka
Copyright 1994
168 Pages
by
Routledge
156 Pages
by
Routledge
168 Pages
by
Routledge
Also available as eBook on:
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women
Biography
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts