Marketing and Feminism

Current issues and research

Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens

© 2000 – Routledge

296 pages

Purchasing Options:
Paperback: 9780415219730
pub: 2000-07-20
US Dollars$78.95
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Hardback: 9780415219723
pub: 2000-07-27
US Dollars$235.00
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e–Inspection Copy

About the Book

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption

* women and marketing in Socialist economies

* women and advertising

* ecofeminism and marketing

* gender, marketing and cultural diversity

* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

About the Series

Routledge Interpretive Marketing Research

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General