Culture and Enterprise

The Development, Representation and Morality of Business

By Emily Chamlee-Wright, The late Don Lavoie

© 2001 – Routledge

160 pages

Purchasing Options:
New in Paperback: 9780415233590
pub: 2001-02-28
US Dollars$68.95
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Hardback: 9780415233583
pub: 2000-12-21
US Dollars$160.00
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e–Inspection Copy

About the Book

What is the animating 'spirit' behind what may appear to be the coldly calculating world of markets and business enterprise? Though often mathematically modelled in dry terms, markets can be looked at instead as meaningful domains of human activity. To economists, markets have been seen as nothing but objective 'forces' or allocation 'mechanisms'. This book, however, argues that they can be seen as involving the human spirit, personal expression and moral commitments. It presents the view that markets are not so much things that need to be measured as meanings that need to be narrated and interpreted. The aim of this book is to introduce two scholarly fields to one another, economics and cultural studies, in order to pose the question: how does culture matter to the economy? When we look at the economy as a legitimate domain of culture, it transforms our understanding of the nature of business life. By viewing markets as an integral part of our culture, filled with the drama of human creativity, we might begin to better appreciate their role in the world.

Table of Contents

Part 1: Introduction Part 2: What is Culture and Why Does it Matter? Part 3: But is Cultural Studies Compatible with Economics? Part 4: How Does Culture Influence Economic Development? Part 5: The Culture Industry's Representation of Business Part 6: The Market Order and the Moral Order Part 7: Conclusion

About the Series

Routledge Studies in the Modern World Economy

In an increasingly interdependent world, many of the most important issues are driven by economic forces. This series applies newly developed economic techniques to some of the most pressing contemporary problems. The aim of the series is to demonstrate the relevance of modern economic theory to the modern world economy, and to provide key reading for researchers and policy-makers.

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS069000
BUSINESS & ECONOMICS / Economics / General