Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance and about its ability to determine whether a company succeeds or fails.
This is the most comprehensive collection to date on all aspects of strategy.
* explores different conceptions of strategy, from the classical, rational models of Porter, through the empirical, emergent emphasis of Mintzberg to the competence based models of Grant and others
* considers the relationship between strategy and other subjects including economics and organisational studies
* covers key new developments including scenario planning, networks and strategic groups and knowledge
* looks at the implications of globalization and international management
* examines key strategic decisions including diversification and mergers and acquisitions.
With a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.
Part 1: Economics and Strategy
Part 2: The Rational Strategic Planning Tradition
Part 3: Contributions from the other Social Sciences
Part 4: Managing Strategic Change (Cultural)
Part 5: Competitive Strategy Volume III
Part 6: Corporate Strategy - The Role of the Centre
Part 7: International Strategies
Part 8: The Future