This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.
Introduction Part I: Media/tion In Context 1. Building Body, Making Face, Doing Love: Mass media and the configuration of class and gender in Kathmandu Mark Liechty 2. Constructing Middle Class Culture: Globalization, modernity and Indian media Ruchira Ganguly Scrase and Tim Scrase 3. Mediating the Entrepreneurial Self: Romance texts and young Indonesian women Pamela Nilan 4. SARS, Youth and Online Civic Participation in China Ian Weber and Lu Jia 5. Japan's Televisual Discourses: Infotainment, intimacy, and the construction of a collective uchi T.J.M. Holden and Hakan Ergul 6. Seeking the "Others" Within Us: Discourses of Korean-ness in Korean popular music Hee Eun Lee Part II: Media/tion Out of Context 7. Portrayals of Women in Global Women's Magazines in China Katherine Toland Frith 8. Cyber-Nasyid: Transnational soundscapes in Muslim southeast Asia Bart Barendregt 9. The Global Dispersal of Media: Locating non-resident audiences for Indian films Adrian Athique 10. Flipping Kitty: Transnational transgressions of Japanese cute Christine Yano 11. Comic Art in Asian Cultural Context John Lent