Gender and Entrepreneurship

An Ethnographic Approach

By Attila Bruni, Silvia Gheraradi, Barbara Poggio

© 2009 – Routledge

240 pages

Purchasing Options:
Paperback: 9780415486590
pub: 2008-10-07
US Dollars$54.95
Hardback: 9780415352284
pub: 2004-12-16
US Dollars$190.00

About the Book

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:

A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;

'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;

An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

About the Authors

Attila Bruni is lecturer of Sociology of Organization/Organizational Ethnography at Venice University, Italy.

Silvia Gherardi is Professor of Sociology of Organization at the University of Trento.

Barbara Poggio is Lecturer of Sociology of Organization at the University of Siena.

About the Series

Routledge Studies in Management, Organizations and Society

Management, Organizations and Society represents innovative work grounded in new realities; addressing issues crucial to an understanding of the contemporary world. This is the world of organized societies, where boundaries between formal and informal, public and private, local and global organizations have been displaced or vanished along with other nineteenth century dichotomies and oppositions. Management, apart from becoming a specialised profession for a growing number of people, is an everyday activity for most members of modern societies. Management, Organizations and Society will address these contemporary dynamics of transformation in a manner that transcends disciplinary boundaries, with work which will appeal to researchers, students and practitioners alike.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / New Business Enterprises