Managerial Economics, Second Edition

A Strategic Approach

By Robert Waschik, Tim Fisher, David Prentice

© 2010 – Routledge

400 pages | 83 B/W Illus.

Purchasing Options:
Paperback: 9780415495172
pub: 2010-03-22
US Dollars$71.95
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Hardback: 9780415495097
pub: 2010-03-22
US Dollars$220.00
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About the Book

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.

The text is separated into four sections:

  • basic microeconomic theory of the firm and the basic tools of game theory
  • problems related to the strategic interaction between firms, including price and quantity competition and product differentiation
  • issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions
  • marketing economics including information problems, advertising, durable goods and the product life cycle.

This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.

Table of Contents

1. Introduction Part 1: Theory 2. The Manager and the Firm 3. Monopoly and Perfect Competition 4. Price Discrimination 5. Game Theory Part 2: Strategic Interaction Between Firms 6. Strategy in a Market with Two Firms 7. Product Differentiation 8. Entry Deterrence and Accommodation 9. Government Regulation of Industries Part 3: Strategic Interaction within Firms 10. Vertical and Horizontal Integration 11. Labour Markets 12. Training and Motivating Workers 13. Trade Unions Part 4: Marketing Economics 14. The Role of Information 15. Advertising 16. Bundling 17. Durable Goods 18. Auctions 19. The Product Life Cycle. Answers to Odd-Numbered Problems

About the Authors

Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS020000
BUSINESS & ECONOMICS / Development / Business Development
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS044000
BUSINESS & ECONOMICS / Economics / Microeconomics
BUS070000
BUSINESS & ECONOMICS / Industries / General