New Public Diplomacy in the 21st Century

A Comparative Study of Policy and Practice

By James Pamment

© 2013 – Routledge

184 pages

Purchasing Options:
Paperback: 9781138789371
pub: 2014-02-27
US Dollars$54.95
Hardback: 9780415519717
pub: 2012-07-27
US Dollars$160.00

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About the Book

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.

The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts.

The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns.

This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

Table of Contents

1. Introduction 2. A Dynamic Field in a Changing World 3. Perspectives on the New Public Diplomacy 4. United States 5. United Kingdom 6. Sweden 7. Prospects for a New Public Diplomacy

About the Author

James Pamment is lecturer and researcher at Karlstad University and Uppsala University, Sweden, and has a PhD in Media and Communication Studies. From 2013, he will be a Postdoctoral Fellow at the University of Texas at Austin.

About the Series

Routledge New Diplomacy Studies

This new series publishes theoretically challenging and empirically authoritative studies of the traditions, functions, paradigms and institutions of modern diplomacy. Taking a comparative approach, the New Diplomacy Studies series aims to advance research on international diplomacy, publishing innovative accounts of how “old” and 'new' diplomats help steer international conduct between anarchy and hegemony, handle demands for international stability vs. international justice, facilitate transitions between international orders, and address global governance challenges. Dedicated to the exchange of different scholarly perspectives, the series aims to be a forum for inter-paradigm and inter-disciplinary debates, and an opportunity for dialogue between scholars and practitioners.

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Subject Categories

BISAC Subject Codes/Headings:
HISTORY / Military / General
POLITICAL SCIENCE / International Relations / General
POLITICAL SCIENCE / International Relations / Diplomacy
POLITICAL SCIENCE / Political Freedom & Security / General