The Social Media Industries

Edited by Alan B. Albarran

© 2013 – Routledge

250 pages

Purchasing Options:
Paperback: 9780415523196
pub: 2013-02-25
US Dollars$44.95
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Hardback: 9780415523189
pub: 2013-02-25
US Dollars$125.00
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About the Book

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

  • Business models found among the social media industries and social media as a form of marketing.
  • Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
  • Discussions of ethics and privacy as applied to the area of social media.
  • An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Table of Contents

Foreword: Jacqueline Vickery

Preface: Alan B. Albarran

1: The Social Media Industries: Introduction and Overview

Alan B. Albarran

2: A History of the Social Media Industries

David H. Goff

3:The Paradoxes of Social Media: A Review of Theoretical Issues

Francisco J. Perez-Latre

4: Business Models of Most-Visited U.S. Social Networking Sites

Jiyoung Cha

Social Media Marketing

Paige Miller

Social Media Content

Daniel Schackman

7: Social Media and the Value of Truth: Navigating the Web of Morality

Berrin Beasley

8: Traditional News Media’s Use of Social Media

Tracy Collins Standley

9: Privacy and Social Media

Laurie Thomas Lee

10: Uses and Gratifications of Facebook Members 35 Years and Older

Aimee Valentine

11: Social Media and Young Latinos

Alan B. Albarran

12: Bridging the Great Divide: African American and Asian American Use of Social Media

Maria Williams-Hawkins

13: The Social Media Industries: Summary and Future Directions

Alan B. Albarran

About the Editor

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.

About the Series

Media Management and Economics Series

The purpose of the Media Management and Economics book series is to provide a central resource on topics related to the areas of media management and economics. Books in this series will cover a range of topics involving industry studies, research, edited volumes, and theoretical/methodological contributions, and include both textbooks for upper level undergraduate and graduate courses, as well as scholarly and professional works and some reference volumes.

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Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOC052000
SOCIAL SCIENCE / Media Studies