Research Methods in Health Communication

Principles and Application

Edited by Bryan B. Whaley

© 2014 – Routledge

364 pages | 12 B/W Illus.

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Paperback: 9780415531863
pub: 2014-06-29
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About the Book

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:

  • Exploration and Description: interview/focus groups, case study, ethnography, and surveys;
  • Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;
  • Causal Explication: experimental research, meta-analysis, and meta-synthesis; and
  • Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities.

Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.

This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.

Table of Contents

METHOD MATTERS

Teresa L. Thompson, Louis P. Cusella, Brian G. Southwell

EXPLORATON AND DESCRIPTION

Interview/Focus Group

Erin E. Donovan, Laura E. Miller, Daena J. Goldsmith

Case Study

Leigh Arden Ford, Mindi Ann Golden, Eileen Berlin Ray

Ethnography

Laura E. Ellingson, William K. Rawlins

Surveys

Susan E. Morgan, Nicholas L. Carcioppolo

EXAMINING MESSAGES AND INTERPERSONAL EXCHANGES

Narrative Analysis

Jill Yamasaki, Barbara F. Sharf, Lynn M. Harter

Conversation Analysis

Christopher J. Koenig, Jeffrey D. Robinson

Analyzing Physician-Patient Interactions

Robert A. Bell, Richard L. Kravitz

Social Network Analysis

Rachel A. Smith

Content Analysis

Yan Tian, James D. Robinson

CAUSAL EXPLICATION

Experimental

Christopher R. Morse, Bryant University, Brian L. Quick, Julie E. Volkman, Edith Nourse,Bryan B. Whaley

Meta-Analysis

Seth M. Noar, Leslie B. Snyde

Meta-Synthesis

Anne M. Stone, Aaron T. Seaman

CULTURAL, POPULATION, AND CRITICAL CONCERNS

Rhetorical Methods and Criticism

Ashli Quesinberry Stokes

Methodological Issues: Stigmatized Populations

Kathryn L. Greene, Magsamen-Conrad

Methodological Issues: Health Disparities

Lisa Sparks, Michelle Miller-Day

METHOD REFLECTIONS

Joan A. Jurich, Austin S. Babrow, Lindsey M. Rose, Spencer D. Patterson

About the Editor

Bryan B. Whaley (Ph.D., Purdue University) is Professor of Communication, and Clinical Research Associate in the School of Nursing and Health Professions at University of San Francisco. His research concerns linguistic factors related to explaining illness and complex health-related information, the function and design of interpersonal messages to patients, and language/message variables in social influence.

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies