© 2008 – Routledge
180 pages | 5 B/W Illus.
This book traces the emergence of the modern Chinese press from its origins in the western Christian missionary press in the late nineteenth century.
It shows how the western missionaries and their evangelical/educational newspapers changed the long-standing traditional practices, styles, content, print culture and printing technology of Chinese newspapers and, in the process, introduced some of the key ideas of western modernity which were to have a profound effect on Chinese society. Xiantao Zhang demonstrates how missionary publications reshaped print journalism, rather indirectly, from a centuries-long monopoly by the state - the Imperial press - into a pluralized, modernizing and frequently radical public journalism. She focuses in particular on the relationship between the missionaries and the class of ‘gentry scholars’ - literati and civil servants, educated via the traditional state examination system in the Confucian classics, who were the prime target readers of the missionary publications. This key group and the independent press they established at the end of the nineteenth century played a crucial role in shaping the ongoing struggle for a modern democratic media culture in China.
Introduction 1. The Press in Imperial China 2. The Emergence of the Modern Press in China 3. Wanguo Gongbao: High Point of the Missionary Press 4. The Rise of the Chinese Elite Press 5. The New Press and the Transition to Cultural Modernity 6. Missionaries’ Impact on Printing Technology 7. Modern Chinese Journalism and Confucian Dynamism 8. The Missionary Press and the Issue of Cultural Imperialism. Conclusion
The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia.