Football, in many ways, is a visual endeavour. From the visual experience within the stadium itself to worldwide media representations, from advertisements to football art and artefacts: football is much about seeing and being seen, about watching, making visual and being visualised. The FIFA World Cup 2010 in South Africa has turned into a perfect example of the visual dimensions of football. Stadiums have been built and marketed as tourist attractions, mass media and internet platforms are advertising South African cities and venues, logos and emblems are displayed and celebrated, exhibitions are organised in museums world-wide.
This book explores the social, cultural and political role of football in Africa by focusing on the issue of its visibility and invisibility. The contributions consider the history and present of football in different parts of Africa. They examine historical and recent pictures and images of football and football players, as well as places and spaces of their production and perception. They analyse the visual dimensions expressed in sports infrastructure, football media-scapes, and in expressive and material arts. This book thus contributes to the growing interest in football in Africa by exploring a new field of research into sports.
This book was previously published as a special issue of Soccer and Society.
1. Visualizing the game: global perspectives on football in Africa 2. Representation in the first African World Cup: ‘world-class’, Pan-Africanism, and exclusion 3. Visualising modernity: development hopes and the 2010 FIFAWorld Cup 4. ‘Fields of Play’: the District Six Museum and the history of football in Cape Town 5. The African footballer as visual object and figure of success: Didier Drogba and social meaning 6. Football imagery and colonial legacy: Zaire’s disastrous campaign during the 1974 World Cup 7. Envisioning and visualizing English football in East Africa: the case of a Kenyan radio football commentator 8. Visualizing politics in African sport: political and cultural constructions in Zimbabwean soccer 9. Black chicken, white chicken: patriotism, morality and the aesthetics of fandom in the 2008 African Cup of Nations in Ghana 10. Visualizing African football in apartheid Namibia: photography, posters and constructions of consumers and nationalism 11. Visualizing the game: the iconography of football on African postage stamps 12. Football and the representation of history: the Senegalese 2002 ‘success story’ in football cartoons and advertisements
The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.