Industrial Collaboration with Japan

By Louis Turner

© 2011 – Routledge

144 pages

Purchasing Options:
Paperback: 9780415845052
pub: 2013-02-15
US Dollars$48.95
Hardback: 9780415588621
pub: 2010-09-08
US Dollars$140.00

About the Book

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

Table of Contents

1. Introduction 2. What is industrial collaboration? 3. Collaboration and Japan: The History 4. West European and American Perceptions 5. The Consumer Electronics Sector 6. The Automotive Sector 7. Information Technology 8. Aerospace 9. Issues for Corporate Strategists 10. Issues for Governments. Notes.

About the Series

Routledge Library Editions: Japan

Routledge Library Editions: Japan brings together a century's worth of publishing and provides a comprehensive collection of volumes which chart the literature, history, economics, politics & sociology of this fascinating country.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / International / General