Staging the New Berlin

Place Marketing and the Politics of Urban Reinvention Post-1989

By Claire Colomb

© 2012 – Routledge

368 pages

Purchasing Options:
Paperback: 9780415594035
pub: 2011-11-21
US Dollars$59.95
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Hardback: 9780415594028
pub: 2011-11-21
US Dollars$180.00
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e–Inspection Copy

About the Book

This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.

Reviews

"Combining the sociology of marketing with recent history, this book will appeal to practitioners of urban marketing as well as to historians of Germany, and to anyone interested in Berlin's recent history… Recommended" - CHOICE

"Colomb’s critical history of Berlin’s urban marketing strategies offers an important contribution to urban planning, political economy and particularly the design disciplines." - Built Environment

Table of Contents

1. Introduction: the Reinvention of the ‘New’ Berlin Post-1989 2. Understanding the Politics of Place Marketing and Urban Imaging 3. Selling Berlin in the Twentieth Century: Historical Perspectives 4. On the Way to Weltstadt? Unification and Metropolitan Ambitions, 1989–1993 5. The Actors of Place Marketing in the ‘New Berlin’ 6. Marketing the Global Service Metropolis and the National Capital 7. Staging Urbanism: Construction Site Tourism and the City as Exhibition 8. ‘Poor, But Sexy’: Marketing the Creative City, 2001–2011 9. Contested Place Marketing, Contested Urban Images, 1994–2011 10. Contemporary Urbanism and the Politics of Reimaging

About the Author

Claire Colomb is Senior Lecturer in Urban Sociology and European Spatial Planning at the Bartlett School of Planning, University College London (UCL). She holds a first degree in Politics and Sociology from the Institut d’Etudes Politiques de Paris (Sciences-Po) and a PhD in Town Planning from UCL. Her research interests include urban governance, planning and urban policies in European cities (the UK, France, Germany and Spain); culture and urban regeneration; European spatial planning and trans-boundary cooperation between cities and regions in Europe and the Mediterranean. She is joint author of European Spatial Planning and Territorial Cooperation (Routledge, 2010).

About the Series

Planning, History and Environment Series

This series offers a unique window on the creation of the modern environment. Designed for an international readership, the emphasis is on:

  • urban and regional planning
  • recent as well as longer-term history
  • what the past can tell us about the present
  • local as well as global and comparative topics

Within this framework the books address three themes:

  • regional, continental and comparative studies
  • planning histories of key cities
  • changing planning ideologies and policies

 

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Subject Categories

BISAC Subject Codes/Headings:
SOC026030
SOCIAL SCIENCE / Sociology / Urban